Name: Grif Palmer

Title: Vice President of Sales

Company: INFiLED North America

LAVNCH [CODE]: We know your title, but what do you actually do at INFiLED?

GRIF PALMER: I’ve joined the INFILED team in North America to help build and grow our business development group to offer an amazing menu of high-quality LED display products to the system integration and extended reality (XR) markets for installation and production.

LAVNCH [CODE]: In your opinion, what is the most exciting thing about extended reality?

GP: XR uses LED screens to create environments to place performers and props in a 3D environment that can be captured in-camera without the need for costly post-production visual effects. XR is a must-have-technology right now in film, live, and television production. During the COVID-19 crisis, everyone suddenly understood XR’s value and now and want to make use of the technology in their show. However, XR requires a new level of collaboration between previously separate stage departments (screens, lighting, camera, and content), so it adds a level of complexity and “new” expertise required to make it all work together.

LAVNCH [CODE]: Where do you see the XR market heading in the next year?

GP: It’s not really clear whether XR will be a passing fad. With all such technologies, it starts with an initial hype and over-use and a certain number of failures or older user resistance—and then the industry settles down and develops specifications and ways of standard practice as experience is gained. I think we can assume that XR is going to be around for a while and will, at some point, be considered the normal way of doing things.

LAVNCH [CODE]: What new XR products and services are on the horizon for INFiLED?

GP: INFiLED has a number of display products made for this market and these types of applications. We offer a variety of resolutions—mostly fine pitch—to create LED Wall, LED Ceiling, and LED Floor for XR. All of them currently support HDR, 16 bit, 144 PFS, and 7680hz. Our DB Pro S8 Series LED tiles offer ultra-low latency, Brompton processing, and a very high coverage of the DCI-P3 and Rec 2020 color space. We also have a new X II Curve product for XR that can make large volume curved structures much easier to imagine and build. The breakthrough of XR technology (mostly media servers and workflow software) and major technical leaps in the hardware of LED has resulted in multiple revolutionary applications.

Watch the video below to see INFiLED’s DB series in action.

LAVNCH [CODE]: Anything else you’d like to add?

GP:We’re excited! Because we have such a depth of technical professionals in our industry XR isn’t really overwhelming … but it is new, and it requires producers and creators to think and work a bit differently than they are accustomed. What the returns are for the new learning and efforts and investment is opening to a whole new world of creating content and it offers massive opportunities for innovation and finding a whole new creative language.