PATRÓN Tequila Makes Its First Foray into the Metaverse

PATRÓN Tequila Makes Its First Foray into the Metaverse

PATRÓN Tequila is entering the metaverse this summer for the first time with Summer Made Sensational: A PATRÓN Pop-Up Series. The experience will offer tequila enthusiasts a vibrant escape through a unique cocktail-themed journey in Decentraland, a 3D virtual world browser-based platform.

PATRÓN Tequila Perfect Paloma Bar

Image courtesy of PATRÓN Tequila

“As a leader in the tequila category, innovation has always been essential to the core of PATRÓN Tequila which is why we are excited to embark on this unique, virtual journey in Decentraland,” said Kathy Parker, president and global chief marketing officer of PATRÓN. “At PATRÓN, we celebrate creative communities like the metaverse that bring people together in a digital world. With this new venture, we hope to spark curiosity, creativity, and connection this summer while offering our tequila fans a new way to experience the mastery behind our brand.”

This entry into the metaverse is a natural progression for the brand after its initial venture into Web 3.0 through its first-ever NFT, PATRÓN Chairman’s Reserve. Summer Made Sensational: A PATRÓN Pop-Up Series embraces the ever-growing metaverse with a captivating virtual reality adventure and bar takeover experience inspired by three cocktails from PATRÓN—the PATRÓN Perfect Paloma, PATRÓN Silver & Soda, and PATRÓN Añejo Highball. U.S. residents age 21 and older will help bartenders find the essential ingredients needed for making each drink in three cocktail-themed quests, while also having the opportunity to explore limited time pop-ups and unlock exclusive PATRÓN NFT wearables.

When entering the PATRÓN experience, metaverse fans will automatically arrive at the first cocktail-inspired location and be greeted by a PATRÓN host. A PATRÓN bartender will then detail each journey that centers around sourcing different ingredients to make a refreshingly perfect cocktail at all three locations—Jazz Club, Flamingos, and Metaverse Festival. Following the successful completion of each quest, participants will portal to the next bar to take on a whole new cocktail mission.

U.S. residents who successfully complete all three challenges will be entered for a chance to win the grand prize: a trip to Punta Mita, Mexico, and a rare mythic wearable within the metaverse.

The PATRÓN grand prize will include:

  • Exclusive access to mythic PATRÓN summer shades
  • Travel for two people from the United States to Punta Mita, Mexico
  • Four-night accommodation in a luxe three-bedroom condo for two people in Punta Mita
  • Three meals provided a day (alcohol is not included)
  • Unlimited golf and golf cart usage at Punta Mita Golf Courses during the stay
  • Use of Punta Mita Ocean Sports aquatic equipment

Metaverse users can participate in this virtual escape through during two weekends this month, August 12-14 and/or August 19-21 from Friday 5 p.m. EST to Monday 4 a.m. EST. A grand prize will be awarded each weekend of the events. For official grand prize rules, visit

Fans are encouraged to share their metaverse adventures on social through #PatronTequilaverse and can use the recipes below to make their own cocktails in real life.

PATRÓN Perfect Paloma


  • 1.5 oz PATRÓN Reposado
  • 3 oz Fresh grapefruit juice
  • .5 oz Agave syrup (1:1)
  • .5 oz Fresh-squeezed lime juice
  • 1 oz Sparkling water
  • + Sugar and salt for rim
  • + Grapefruit wedge for garnish

Combine all ingredients except sparkling water in a shaker tin and shake with ice to chill. Strain onto fresh ice in a sugar and salt rimmed Collins glass. Top with sparkling water and garnish with a grapefruit wedge.

PATRÓN Tequila Silver & Soda


  • 2 oz PATRÓN Silver
  • 3 oz Soda
  • + Lime wedge for garnish

Combine ingredients in an ice-filled highball glass and stir. Garnish with a lime wedge to finish.

PATRÓN Añejo Highball


  • 1.5 oz PATRÓN Añejo
  • 5 oz Club Soda
  • + Orange twist for garnish

Fill a highball or Collins glass with ice and then add PATRÓN Añejo and club soda. Stir gently from the bottom up and garnish with an expressed peel of orange.

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