Socialure Turns to Web3 for Innovative Digital Experiences

Socialure Turns to Web3 for Innovative Digital Experiences

Socialure, a Las Vegas-based creative agency specializing in digital content and brand experiences, has entered the Web3 ecosystem. Web3 is a new iteration of the internet that incorporates concepts such as decentralization and blockchain technologies with a heavy focus on ownership back towards creators and users.

Socialure Turns to Web3 for Innovative Digital Experiences

Socialure has turned to Web3 for innovative digital experiences.

“After years of gracing stages around the globe performing at a multitude of festivals; being the creative force behind events, television, digital signage, and other visual art; diving head first into Web3 was the next logical step.” said Emile Van De Coevering, Socialure’s creative director.

During the pandemic Socialure created Meet Friendly, a virtual venue platform that allowed companies like Google, Microsoft, and Unilever to continue to provide creative and engaging events—even while completely remote.

“Sometimes you have to build things out of necessity, and sometimes you build things to experiment. Sometimes those things just all fit perfectly together. This is what Web3 is all about, creating a better experience for everyone involved, from creators to consumers, to brands,” added Van De Coevering.

Under the pseudonym Directive Creator, Van De Coevering has already worked with multiple artists, brands, and projects to help them explore new opportunities—Six N. Five, Alexis Christodoulou, Young And Sick, Dapper Labs, and many more.

Socialure is incorporating this new technology in its existing work, such as a collaboration with tokenproof to provide ticketing on the blockchain, metaverse opportunities for Drai’s Nightclub, Billboard advertising powered by the immutable ledgers of the blockchain, and digital art displays with BrightSign.

As part of Gary Vaynerchucks pre-launch program, Van De Coevering founded the NFT-project Grillz Gang. Grillz Gang is a 5,555-piece collection of unique NFTs on the Ethereum blockchain, focused on creating partnerships and collaborations with art, technology, and special access.

“What may seem to many as a silly nod to hip-hop and hype culture, is actually an experiment in art, technology, and using tokens as access,” concluded Van De Coevering. “Ultimately Web3 is about new experiences, experiments, and people, which you could call social, or in this case…Socialure.”

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