Jetbuilt has appointed Steve Samson as the company’s new director of vendor partnerships where he will spearhead the management of relationships and partnerships with both current and prospective vendors.

Before joining Jetbuilt, Samson served as Lightware Visual Engineering’s vice president, where he helped accelerate sales and grew Lightware’s business over five years. Throughout his career, Samson has worked with industry-leading manufacturers such as Lightware Visual Engineering, Crestron, and Tweeter—and served as the board director for the Consumer Technology Association.

“Jetbuilt is a new generation company, positioned at the forefront of technological innovation with its cloud-based solution,” said Samson. “One of my key objectives is to help vendors envision the future by harnessing the predictive capabilities of Jetbuilt’s platform. By understanding market dynamics and customer needs through Jetbuilt’s ecosystem, manufacturers can optimize their operations, anticipate demand and stay ahead of the curve in a rapidly evolving industry landscape.”

Samson’s primary focus will be collaborating closely with manufacturers and distributors, emphasizing the significance of Jetbuilt in creating a comprehensive database to help them better understand their businesses.

Paul Dexter, chief executive officer for Jetbuilt, expressed enthusiasm about Samson joining the team, adding, “Steve’s extensive experience and strategic vision make him an invaluable asset to Jetbuilt. His leadership will play a pivotal role in strengthening our partnerships with manufacturers and driving continued innovation in the industry. We’re excited to amplify our team and cultivate our relationships with vendors – which are an integral component to Jetbuilt.”