Daktronics will host the next Women In Sports Online Event on December 5 at 2:30 p.m. CST; the event will feature Alicia Longworth, executive associate athletics director of external operation for the University of Tennessee. Longworth will be sharing her experiences of working in the Southeastern Conference with a focus on keeping fans coming back for more.

Longworth, a leader in athletics marketing and fan engagement, has worked on many high-profile projects including the University of Florida’s “Jumpman” promotion with Nike; she has also managed sponsor relationships for the university. She will share her perspective on fan engagement, how to keep them immersed in the action, and her unique views as a woman in this industry.

“Alicia’s passion for creating a unique fan experience is apparent and I’m excited to hear how she uses her creativity and talents to bring her visions to life as well as her perspective on being a leader in the sports industry,” said Val Ellens, services marketing for Daktronics.

To learn more about the event or to register, click here.