Mattercraft, Zappar’s 3D web tool for creating immersive augmented/virtual reality (AR/VR) and WebXR experiences, has launched an integration with Immersal, a provider of visual positioning system (VPS) technology.

This collaboration is designed to unlock a new era of location-based augmented reality experiences for mobile, bringing more immersive web experiences across the digital and physical worlds while ensuring, full data ownership, and compliance.

Mattercraft aims to empower creators to build rich 3D experiences for the web—including AR, VR, and WebXR. By integrating Immersal’s accurate VPS, Mattercraft users can now anchor interactive 3D elements to physical locations with centimeter precision.This opens up a wealth of possibilities for creating engaging and immersive location-based AR experiences across various industries, from marketing and entertainment to enterprise and education.

Key features include:

• Map & Own Your Space: Businesses can create precise spatial maps of their locations, ensuring compliance, speed, and security by managing them in their own cloud environments with private server access and guaranteed SLAs.
• Anchor & Interact: Users can pin interactive 3D elements to physical landmarks using the camera on a device. Immersal’s VPS recognizes and maps the environment to deliver experiences that respond dynamically to the user’s physical location.
• Versatile and Accurate VPS on the Web: Immersal’s VPS pinpoints the exact location of devices, even in complex indoor and underground spaces, enabling next-generation landmark AR experiences, wayfinding, and asset-tracking solutions.
• Deploy Across Platforms: Content creators can enjoy seamless compatibility across AR, VR, and WebXR. They can deploy once and reach audiences on mobile without the need for app store approvals.
• No App Stores or Submissions: Users can map any location themselves and the map is available immediately with no need to wait for approval or submit it to the App/Play Store.

The Immersal integration is available now. To learn more and start building location-based AR experiences, click here.