The winners of the 2024 Auggie Awards were announced at a ceremony following Day 2 of AWE 2024 in Long Beach, CA. The Auggie Awards are one of the most recognized extended reality (XR) and spatial computing industry awards and are now in their 15th year.

“I’m beyond thrilled to have seen the quality of the Auggie Awards winners selected by the judges,” said Ori Inbar, AWE co-founder. “Each and every one of these winners blew us away with their innovation, pioneering spirit, and dedication to pushing the boundaries of what is possible in XR and spatial computing. Congratulations to all!”

2024 Auggie Award Winners

Best Art or Film: JFK Memento by TARGO: An Immersive Chronicle of the Assassination, a historically accurate record of 48 hours that changed the world. 

Best Campaign: New Messi sandwich at Hard Rock Cafe by CamOn XR. CamOn XR, Hard Rock Café and Yes We’re Open agency created a marketing campaign which includes augmented reality solutions such as Web 360 and Social XR. 

Best Climate Change Solution: SAMARitan by HENSOLDT Sensors, an XR solution for enhanced situational and environmental awareness. SAMARitan gathers data from sensors to provide an early warning of wildlife kilometers away for proper reaction. 

Best Collaboration Tool: Webex Hologram by Cisco, an enterprise, real-time, photorealistic holographic solution which enables a feeling of co-presence.

Best Consumer App: Pillow XR App, an XR app designed for lying-down in bed, with four innovative relaxing experiences and mind-bending multiplayer.

Best Content Creator(s): Between Realities for The Between Realities VR Podcast, the weekly ”virtual reality podcast from the philosophical gamer’s perspective.” 

Best Creator & Authoring Tool: STYLY Studio which creates various types of XR scenes on web browsers. Users can place 3D models and images, or upload content created in Unity. 

Best Developer Tool: 8th Wall’s Metaversal Deployment by Niantic, which enables developers to build a project once and deploy it to all devices: smartphones, tablets, computers, and both AR and VR headsets. 

Best Education & Training Solution: Hyper-realistic Safety Training System (immerseLearn) by Korea Electric Power Corporation (KEPCO)—a technology that uses IMU sensors and infrared cameras to track a trainee’s behavior and posture in real time to prevent accidents such as electric shock and falls that may occur in the power energy field. 

Best Enterprise Solution: Campfire, a way to share CAD/3D models throughout the physical product lifecycle.

Best Game or Toy: Kluest by Sons of a Bit Entertainment, the real-world metaverse platform which combines geolocation, user generated content, and augmented reality. 

Best Headworn Device:  Meta Quest 3, a mixed reality headset that immerses users in a whole bunch of universes and blends virtual elements with your physical reality. 

Best Healthcare & Wellness Solution: American Heart Association’s Hands-Only CPR VR, which teaches teenagers and adults the lifesaving skill of hands-only CPR and the proper use of automated external defibrillators. 

Best Indie Creator(s): 3lb Games for growing in technical skill while maintaining high standards for visual appeal, in-game music, and player movement. 

Best Interaction Product: HTC VIVE Ultimate Tracker, HTC VIVE’s most advanced XR tracking solution yet—it’s highly versatile, taking interactivity, utility, and expressiveness in XR experiences to the next level. 

Best Location-Based Entertainment: Japantown Geospatial for Paper Tree Origami by Rock Paper Reality, which creates and deploys a world-anchored geospatial experience for origami store Paper Tree in Japantown, San Francisco. 

Best Societal Impact: TouchKEY+ Multisensory Station by WEART, which provides a unique solution for visually impaired and blind visitors to engage with artworks, through a digital and tactilely augmented experience.

Best Use of AI: AI and Augmented Reality at Pfizer – Manufacturing AR Co-Pilot, which predicts potential problems and generates corrective actions that are surfaced to operators in an easy-to-follow guided experience with location-based overlays using augmented reality. 

Best Web3 Implementation: SEPHORA UNIVERSE by SURREAL Events, which redefines beauty through immersive activations that allow Sephora customers to play games, explore beauty products from brand partners, redeem rewards, collect NFTs, and create lifelike avatars. 

Best Startup: Playbook XR, a collaborative platform for producing 3D content. Playbook makes it easy for anyone, regardless of technical skillset, to produce the games, films, and blended experiences that will inspire and usher in the next wave of creators, by replacing game engines with AI-augmented tools.

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