The AV Industry’s Flagship Virtual Event
October 23-26
12:30 p.m. – 4:00 p.m. EDT
LAVNCH WEEK 8 was a four-day event filled with sessions, product announcements and thought leadership on the latest and greatest ProAV, digital signage, UCC and emerging technologies.
Hosts Steph Beckett and Megan A. Dutta are back with some top-notch guests to dig into the latest industry updates that will affect the future of AV as we know it.
HOSTED BY

rAVe [PUBS]

LAVNCH [CODE]

THE rAVe Agency
FEATURING

AmpThink

Visix

Root Integrated Systems

Korbyt

Frontier Digital, LLC

K2, a Salas O’Brien Company

Edge (formerly USAV)

Creative Realities, Inc.

USC


Diversified

Shen Milsom & Wilke

CIBC

Western Kentucky University

MidPoint Technology Group

CTI

Innoface Systems

Shen Milsom & Wilke

Lenovo

ViewSonic

Sharp NEC Display Solutions of America

Sharp NEC Display Solutions of America


Neutrik Americas

Videogames and Esports Foundation

Audio-Technica

AVI Systems

Sony Electronics

Snap Install, Inc.

NETGEAR

EPOS

OpenEye Global

tvONE

YCD Multimedia
OUR ASSOCIATION PARTNERS






AGENDA

Monday,
October 23
LAVNCH WEEK 8’s UCC Day will focus on the latest trends in office communication. From hybrid work to meeting equity and more, attendees will learn more about the hot-button issues in unified communication and collaboration and how to apply those learnings to their own projects and places of work.
12:30 p.m.
Welcome to UCC Day!
with Steph Beckett, Megan A. Dutta
12:45 p.m.
Amplify Audio: Elevating the Unheard Hero in Virtual Meetings
with Megan A. Dutta, Mark Donovan
In the world of virtual and hybrid meetings, it’s not uncommon for the spotlight to be on the “head shot” video, leaving audio as an afterthought. But the truth is, audio is the unsung hero that can make or break the meeting experience. Join us for a session that will shift your perspective on the importance of audio in the digital meeting space.
1:00 p.m.
Does Meeting Equity Truly Exist?
with Steph Beckett, Kate Adkins, Julie Anne Looy, Brian Collins
Meeting equity is a widely used term these days with the popularity of remote and hybrid working. But will there ever be true meeting equity when some people are in an office and others are at home or even working from the beach? This panel will explore what it takes to ensure true meeting equity and the technologies that would need to be involved.
2:00 p.m.
Get to Know EPOS
with Megan A. Dutta, Karl Hantho
In this session, Karl Hantho, EPOS vice president of enterprise sales in the Americas, will talk about the company’s vast range of products and how they use a contemporary design approach. He’ll also dive into the EPOS BrainAdapt technology, which is designed to increase focus and melt away distractions, and how that technology is used in products like the company’s IMPACT 1000 Series for open office environments. You won’t want to miss this exclusive and riveting interview!
2:15 p.m.
UCC Update
with Megan A. Dutta, Stacey Capps, Victoria Ferrari
What’s happening now in UCC? Join rAVe’s Megan A. Dutta and a panel of experts as they discuss the latest UCC trends and how they’ll impact the future of conferencing and collaboration.
2:45 p.m.
The Next Big UCC Platform to Blow Up is Google Meet; Lenovo is Ready, Are You?
with Gary Kayye, Luis Berlanga, Gabriel Albani
Ask any Gen-Z’er or Millennial what they use to make a slide deck, write reports, or trade files, and their answer will be Google Workspace. And guess what? They use Google Meet, too. And, as they age up in the corporate world, they will want to make Google Meet calls in meeting rooms, too.
It’s all about living in the cloud. Digital Natives are already living in the cloud and using Google Meet everywhere. And Lenovo has an entire line of Google Series One solutions for every meeting solution and likely knows more about Google Meet and Google Workspace than any other company in ProAV.
This session will explore the future of Google Meet and the impact of Google Workspace on the UCC market, and we’ll even host a panel of Google Meet experts to help you learn everything you need to know as Google rises to compete with MS Teams and Zoom.

Tuesday,
October 24
LAVNCH Week 8’s Emerging Tech Day will focus on up-and-coming AV technologies that #AVTweeps will see taking over the industry in the next 18 months. During educational sessions, attendees will discover why immersive audio has become so popular and how they can use this technology in a variety of markets — whether it’s a single-use install or a global rollout. Attendees will also explore the latest-and-greatest tech trends—including how artificial intelligence is being used in ProAV—and how these new technologies will impact their day-to-day responsibilities.
12:30 p.m.
Welcome to Emerging Technologies Day!
with Steph Beckett, Megan A. Dutta
12:45 p.m.
Leveling Up the Game: Esports and ProAV
with Steph Beckett, Stacy Kaskon
#AVtweeps — are you ready to dive into the world of esports? Join Steph Beckett and Neutrik’s Stacy Kaskon as they discuss the current state of esports and why the market should matter to AV professionals.
1:00 p.m.
Immersive Audio: The Future is Now
with Megan A. Dutta, Rebecca Sullins, Rodrigo Ordóñez, Scott Kelley
Immersive audio has been around for several decades but has only recently been popularized in ProAV. This panel will explore the various use cases for spatial audio — including immersive experiences and broadcast — and will help attendees better understand the concept and how it can be deployed for both one-off installations and for global rollouts.
2:00 p.m.
Sneak Peek: The rAVe Esports Show with Bubba Gaeddert
with Gary Kayye, Bubba Gaeddert
You won’t want to miss this discussion where Gary Kayye and esports legend Bubba Gaeddert chat about their new project, “The rAVe Esports Show with Bubba Gaeddert”. Get behind-the-scenes-insight and more straight from the source!
2:15 p.m.
Emerging Tech Update
with Steph Beckett, Marcos Bueno, Jennifer Whitney
What’s happening now with emerging technologies? Join Steph Beckett and a panel of experts as they discuss the latest emerging tech trends and how they’ll impact the future of the industry.

Wednesday,
October 25
LAVNCH WEEK 8’s Digital Signage Day will explore a wide variety of current and future digital signage trends and solutions. During the day’s educational sessions, attendees will discover how security and privacy are impacting the state of digital signage installations, hear about the latest trends—like personalization—and more.
12:30 p.m.
Welcome to Digital Signage Day!
with Steph Beckett, Megan A. Dutta
12:45 p.m.
Got Video Walls? You’d Better Get to Know tvONE.
with Steph Beckett, Mark Trevena
The video wall side of ProAV expands to many different corners of the industry, but when it comes to integrating successful ones, tvONE has it all. The brands under its umbrella (CORIOmaster, Green Hippo, Magenta Research) have just about everything you’re looking for, from video processors to scalers, switchers and even more. In this conversation, Steph Beckett and Mark Trevena talk about tvONE’s position in the ever-changing video wall landscape.
1:00 p.m.
Security, Privacy, and Digital Signage
with Megan A. Dutta, Rodrick C. Glass, Wm. Ric Sepulveda, Carrie Garcia
Digital signage systems are everywhere — from giant displays for instant replays at stadiums to video walls in command and control rooms. How secure does your digital signage install need to be? Find out in this panel with Megan A. Dutta and digital signage experts.
2:00 p.m.
What’s New With Sharp/NEC: Commercial Displays Edition
with Steph Beckett, Benjamin Hardy
In this EXCLUSIVE product preview for LAVNCH enthusiasts, Sharp/NEC will reveal its new ME series of commercial displays. This product — the first collaboration between the Sharp and NEC engineering teams since the companies merged — will be a continuation of the MultiSync Message Series ME series and will be available in 43-, 50-, 55-, 65-inch sizes.
2:15 p.m.
Digital Signage Update
with Steph Beckett, Heather Best, Tony Green
What’s happening now with digital signage? Join rAVe’s Steph Beckett and a panel of experts as they discuss the latest digital signage trends and how they’ll impact the future of the industry.
2:45 p.m.
How to Automate and Personalize Digital Signage Content to ANY Screen Using AI
with Gary Kayye, George Clopp, Rich Ventura
Every college campus, retail store and corporation plans to add some form of digital signage. However, managing a signage network with relevant creative that resonates with the audience has been a manual process that often leaves the best signage networks with outdated content just days after they go live.
And wouldn’t it be nice if there was an easy way to add and personalize creative signage content to any signage network?
With Korbyt’s Machine Learning Broadcast, AV pros can bring the same concepts used for product recommendation engines (think: Amazon and Netflix) offered by sophisticated retailers to the everyday communicator without overwhelming costs.
Machine Learning Broadcast will dynamically adjust the duration and timing of existing content and find and schedule new content to digital signage so the system can run hands-free. As generative content continues to become more refined, AI will select existing content and generate new content for display. With Machine Learning Broadcast and the Korbyt Anywhere intelligent CMS, communicators, AV and integrator business partners can use detailed analytics to adjust real-time content and drive the desired business outcomes.
And, they’ve amassed some big-time partners to make it simple, creative and scalable — companies like Crestron, Sony, BrightSign, Barco and Zoom.
This session will show you how easy it is to deploy an AI-driven signage network and grow your customer base.

Thursday,
October 26
LAVNCH WEEK 8’s ProAV Day is all about studying the latest issues affecting our industry. During the educational sessions, attendees will explore the as-a-service phenomenon as panelists answer the question of whether everything should be offered as-a-service or if we should keep some solutions offered as a one-time purchase. Attendees will also hear a forecast session about general ProAV market updates and trends and more.
12:30 p.m.
Welcome to ProAV Day!
with Steph Beckett, Megan A. Dutta
12:45 p.m.
How Visix is Changing Room Booking Forever
with Gary Kayye, Sean Matthews
Historically, room and space booking has required a plethora of IT-based infrastructure and support — everything from connecting rooms and spaces to MS Exchange, to figuring out how to place room signs all over a facility and connect them…
…to the network so they talk to calendars. IT and AV have to coordinate a potentially complicated web of compatibility.
Now, imagine if you could offer a solution where space booking can be done without signs, without apps, and without complicated software connectivity.
Visix’s new Choros product is a patent-pending, WebAR-based solution that allows anyone, anywhere, to book spaces and rooms with a mobile phone by simply scanning QR codes. Choros is fast, contactless space booking from any smartphone phone for meeting rooms and other shared spaces. No room signs to buy and install. No apps to download.
In this session, we will demo Choros live, in real time. And, we bet you’ll want to use it!
1:00 p.m.
Does Everything Really Need to be As-A-Service?
with Steph Beckett, Michael Boettcher, Justin Rexing, Alexis La Broi
In today’s day and age, it makes total sense for many products to be offered as-a-service — that is, as a subscription model rather than a one-time purchase. This allows for things like 24/7 support, easy updates and more. However, as we’re seeing more solutions on the ProAV and ProAV-adjacent markets offered this way, is it totally necessary for all software-based solutions to be aaS? Steph Beckett will explore the answer to this question and more with a panel of experts.
2:00 p.m.
What’s New With Sharp/NEC: Projection Edition
with Megan A. Dutta, Ryan Pitterle
Projection is a critical segment of the ProAV industry. In this interview, Sharp-NEC’s Ryan Pitterle will share why projection is particularly important to the corporate and higher ed markets. He’ll also share the benefits of the company’s Professional Installation Projectors with 4K support.
2:15 p.m.
ProAV Update
with Megan A. Dutta, Lex Evans, Ivan Collins
What’s happening now in ProAV? Join rAVe’s Megan A. Dutta and a panel of experts as they discuss the latest ProAV trends and how they’ll impact the future of the industry.
2:45 p.m.
Here’s How NETGEAR Can Save Your Butt in AV
with Gary Kayye, Laurent Masia, Paul Mueller
You’re familiar with NETGEAR, but did you know that NETGEAR offers complimentary ProAV Design Services? Whether you’re outfitting a single conference room or a large venue with numerous digital signage kiosks, our team of experts is ready to assist you. Our comprehensive design services include product selection, network design, troubleshooting and training and support, all geared towards ensuring you have an exceptional experience while implementing NETGEAR’s ProAV solutions.
In this unique panel, we’ll not only shed light on the design services process but also feature testimonials from individuals who have first-hand experience with this invaluable service. Tune in to discover how NETGEAR goes the extra mile to support you throughout your installation process.
OUR SPONSORS









