The AV Industry’s Flagship Virtual Event

October 23-26

12:30 p.m. – 4:00 p.m. EDT

LAVNCH WEEK 8 is a four-day event filled with sessions, product announcements and thought leadership on the latest and greatest ProAV, digital signage, UCC and emerging technologies. Hosts Steph Beckett and Megan A. Dutta are back with some top-notch guests to dig into the latest industry updates that will affect the future of AV as we know it.


Steph BeckettManaging Editor
Megan A. DuttaEditor-in-Chief
Gary KayyeCo-Founder & Director
THE rAVe Agency


Rebecca SullinsSenior Design Engineer
Sean MatthewsPresident & CEO
Kate AdkinsUser Experience Engineering Manager
Root Integrated Systems
George CloppChief Technology Officer
Marcos BuenoOwner
Frontier Digital, LLC
Rodrigo OrdóñezPrincipal
K2, a Salas O’Brien Company
Michael BoettcherNSCA Board Member, President
Edge (formerly USAV)
Rodrick C. GlassEVP, Sales and Business Development
Creative Realities, Inc.
Lex EvansCX Designer
Stacey CappsUCC Engineer
Heather BestSenior Program Manager, Media & Consulting
Scott KelleySr. Associate
Shen Milsom & Wilke
Julie Anne LooySr. Consultant – Application Development
Justin RexingAV Design Engineer
Western Kentucky University
Alexis La BroiDirector, Audio Visual Services Division
MidPoint Technology Group
Victoria FerrariSenior Design Consultant



October 23

LAVNCH WEEK 8’s UCC Day will focus on the latest trends in office communication. From hybrid work to meeting equity and more, attendees will learn more about the hot-button issues in unified communication and collaboration and how to apply those learnings to their own projects and places of work.

12:30 p.m.

Welcome to UCC Day!

with Steph Beckett, Megan A. Dutta

1:00 p.m.

Does Meeting Equity Truly Exist?

with Steph Beckett, Kate Adkins, Julie Anne Looy

Meeting equity is a widely used term these days with the popularity of remote and hybrid working. But will there ever be true meeting equity when some people are in an office and others are at home or even working from the beach? This panel will explore what it takes to ensure true meeting equity and the technologies that would need to be involved.

2:15 p.m.

UCC Update

with Megan A. Dutta, Stacey Capps, Victoria Ferrari

What’s happening now in UCC? Join rAVe’s Megan A. Dutta and a panel of experts as they discuss the latest UCC trends and how they’ll impact the future of conferencing and collaboration.

2:45 p.m.

A Special UCC Session with Gary Kayye

October 24

LAVNCH Week 8’s Emerging Tech Day will focus on up-and-coming AV technologies that #AVTweeps will see taking over the industry in the next 18 months. During educational sessions, attendees will discover why immersive audio has become so popular and how they can use this technology in a variety of markets — whether it’s a single-use install or a global rollout. Attendees will also explore the latest-and-greatest tech trends—including how artificial intelligence is being used in ProAV—and how these new technologies will impact their day-to-day responsibilities.

12:30 p.m.

Welcome to Emerging Technologies Day!

with Steph Beckett, Megan A. Dutta

1:00 p.m.

Immersive Audio: The Future is Now

with Megan A. Dutta, Rebecca Sullins, Rodrigo Ordóñez, Scott Kelley

Immersive audio has been around for several decades but has only recently been popularized in ProAV. This panel will explore the various use cases for spatial audio — including immersive experiences and broadcast — and will help attendees better understand the concept and how it can be deployed for both one-off installations and for global rollouts.

2:15 p.m.

Emerging Tech Update

with Steph Beckett, Marcos Bueno, Heather Best

What’s happening now with emerging technologies? Join Steph Beckett and a panel of experts as they discuss the latest emerging tech trends and how they’ll impact the future of the industry.

2:45 p.m.

A Special Emerging Tech Session with Gary Kayye

October 25

LAVNCH WEEK 8’s Digital Signage Day will explore a wide variety of current and future digital signage trends and solutions. During the day’s educational sessions, attendees will discover how security and privacy are impacting the state of digital signage installations, hear about the latest trends—like personalization—and more.

12:30 p.m.

Welcome to Digital Signage Day!

with Steph Beckett, Megan A. Dutta

1:00 p.m.

Security, Privacy, and Digital Signage

with Megan A. Dutta, Rodrick C. Glass

Digital signage systems are everywhere — from giant displays for instant replays at stadiums to video walls in command and control rooms. How secure does your digital signage install need to be? Find out in this panel with Megan A. Dutta and digital signage experts.

2:15 p.m.

Digital Signage Update

with Steph Beckett

What’s happening now with digital signage? Join rAVe’s Steph Beckett and a panel of experts as they discuss the latest digital signage trends and how they’ll impact the future of the industry.

2:45 p.m.

A Special Digital Signage Session with Gary Kayye & Korbyt

with Gary Kayye, George Clopp

October 26

LAVNCH WEEK 8’s ProAV Day is all about studying the latest issues affecting our industry. During the educational sessions, attendees will explore the as-a-service phenomenon as panelists answer the question of whether everything should be offered as-a-service or if we should keep some solutions offered as a one-time purchase. Attendees will also hear a forecast session about general ProAV market updates and trends and more.

12:30 p.m.

Welcome to ProAV Day!

with Steph Beckett, Megan A. Dutta

1:00 p.m.

Does Everything Really Need to be As-A-Service?

with Steph Beckett, Mike Boettcher, Justin Rexing, Alexis La Broi

In today’s day and age, it makes total sense for many products to be offered as-a-service — that is, as a subscription model rather than a one-time purchase. This allows for things like 24/7 support, easy updates and more. However, as we’re seeing more solutions on the ProAV and ProAV-adjacent markets offered this way, is it totally necessary for all software-based solutions to be aaS? Steph Beckett will explore the answer to this question and more with a panel of experts.

2:15 p.m.

ProAV Update

with Megan A. Dutta, Lex Evans

What’s happening now in ProAV? Join rAVe’s Megan A. Dutta and a panel of experts as they discuss the latest ProAV trends and how they’ll impact the future of the industry.

2:45 p.m.

A Special ProAV Session with Gary Kayye & NETGEAR


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