Wilkins Avenue AR Unveils Immersive Musical at AWE 2024
Wilkins Avenue AR will hold the world premiere of Out There—an immersive musical in spatial computing starring Grammy and Emmy nominated Vanessa Williams—on Apple Vision Pro; the reveal will take place at AWE 2024 where Wilkins Avenue AR will exhibit in Booth PG11.

Wilkins Avenue AR will debut Out There, an immersive musical in spatial computing, at AWE 2024. Image ©: Wilkins Avenue AR
Out There represents the largest-scale augmented reality (spatial computing) experience ever showcased on a single site, according to the company. It leverages spatial audio and groundbreaking visuals. This immersive musical seamlessly blends real and virtual worlds into an unforgettable spectacle where narrative, music, and cutting-edge technology converge to define the future of immersive fiction.
Produced by Wilkins Avenue AR, in collaboration with Pollen Music Group, Out There showcases the talent of Vanessa Williams, offering an entertainment experience available on the Apple Vision Pro. The company claims releasing Out There on the Apple Vision Pro “demonstrates the leadership of Wilkins Avenue AR in offering state-of-the-art experiences on the most advanced XR devices on the market, as well as enriches the Apple Vision Pro ecosystems and users’ opportunities.”
“We are thrilled to present Out There at AWE USA 2024. This project embodies our vision of pioneering the future of immersive entertainment and spatial computing,” said Thibault Mathieu, CEO and founder of Wilkins Avenue AR. “With the incredible Vanessa Williams leading our cast, we are setting a new benchmark for what is possible in the world of augmented reality. Wilkins Avenue AR aims to become the Disney of spatial computing, offering the best entertaining and branding experiences and enriching them with the magic of augmented reality and real-time 3D interaction.”
Learn more about Out There in the video below.
During the three days of AWE 2024, Wilkins Avenue AR will exhibit Out There, as well as its other solutions, in Booth PG11. Wilkins Avenue AR invites all brands and extended reality enthusiasts to visit its booth during AWE and experience Out There live.
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