Timex is going bananas over its partnership with select community members involved in a famous NFT project, the Bored Ape Yacht Club.

Timex has entered Web3 with a collection of rare one-of-one timepieces and corresponding digital twin NFTs, exclusively available to members of the Bored Ape and Mutant Ape community.

Developed in partnership with long-term ape holders, each custom created digital collectible and hand-assembled watch is based on the Timex Waterbury Classic design to showcase the Ape or Mutant on full display. With 30,000 possible Apes and over 17 customizable attributes, each watch is unique and personalized with the holder’s Ape and selected customizations such as case, strap, and etching selections. Five-hundred watches and digital twin NFTs will be available exclusively to holders of Bored Apes and Mutant Ape NFTs.

Watch the video below to see Timex go Ape.

“Timex is entering Web3 by keeping creativity and community at the forefront,” said Shari Fabiani, SVP global marketing and creative services, Timex Group. “In partnership with the BAYC community, we are redefining and pushing the boundaries of physical, virtual, and now phygital products.”

Creative direction, design, and Web3 utility for the Timex Goes Ape project was consulted by Josh Ong, CryptoVonDoom, The Miami Ape, LOGIK, BaronVonHustle, and Zeneca—long-time Bored Ape holders who have been in the club since the beginning, when Yuga Labs first launched the collection. “As a part of the OG Bored Ape community, it’s been dope to collaborate with the OGs of watchmaking,” said VonDoom.

“From customizing the digital collectible and unboxing the physical watch to flexing at Ape Fest, these incredible timepieces will delight Ape holders and keep them guessing at surprises yet to come.” added long-term Bored Ape community member, Josh Ong.

Chances to get your hands on one of the ultra-rare timepieces begin during a BAYC community pre-sale beginning today at an exclusive, invite-only launch party during Art Basel in Miami.

Starting December 4, for a price of 2 ETH, all Bored Ape and Mutant Ape NFT holders will be able to purchase a Timepiece Forge Pass NFT, which will be available until December 31, 2022 at 11:59 p.m. EST.

The collector will receive a Timepiece Forge Pass to validate the watch’s authenticity. Starting in mid-December, holders will be able to visit timex.daz3d.com to create their custom, one-of-one watch, which will be individually produced and arrive beginning Q2 2023.