Scalable Display Technologies has hired Jim Laschinger as senior executive, business development and client success. In this role, Laschinger will be instrumental in helping expand into new markets, particularly in the field of live events, attractions, and immersive experiences.

Laschinger brings a wealth of success in operations, sales, and business development. With nearly 40 years of experience, Laschinger has worked with many industry organizations, including Solotech, Green Hippo, and coolux to drive sales development, manage business processes, and increase visibility and market presence. Laschinger will manage business relationships while expanding Scalable’s customer base with exciting new opportunities.

“We are thrilled to welcome Jim to our growing team,” said James Pietsch, director of global accounts for Scalable Display Technologies. “Jim is highly regarded in the industry and brings a wealth of experience in business development and client success. Scalable has grown immensely over the last few years. As part of our growth, we are invested in hiring talented professionals that provide our customers with a personalized and helpful experience. Jim will be instrumental in developing and cultivating relationships with customers.”

“I’m very impressed by Scalable’s roadmap,” said Laschinger. “It’s exciting to join a team that already provides cutting-edge, intuitive solutions to many different market segments, including simulation, entertainment and hospitality, and education, and increase their visibility in others. Scalable’s user-friendly software simplifies the creation of even the most complex projection mapping and edge-blending projects and keeps them looking their best for years to come with little to no on-site maintenance required. My role is to promote Scalable’s world-class software and hardware solutions to new markets, build and maintain strong, long-lasting relationships with clients, and collaborate with our partners to better understand their unique business objectives, and that’s why I’m so excited by it.”

Scalable’s latest hire is the next strategic step in expanding the company’s global operations. Scalable is bolstering Laschinger’s position with two additional technical service hires to ensure clients receive the same quality of service and support that Scalable is known for.  Laschinger can be contacted at jim.laschinger@scalabledisplay.com.