The International Olympic Committee and a number of commercial partners have launched a series of immersive augmented reality (AR) experiences on Snapchat for the 2024 Paris Games.

A range of experiences powered by Snap’s AR Camera Kit technology is available through the official app of the Paris 2024 Olympic Games, as well as on Snapchat. Featuring Olympic data feeds, IOC archival imagery, and more, the IOC, in collaboration with Snapchat’s Paris AR Studio, has launched a series of AR Lenses to serve fans at home and around the world to ensure everyone feels connected to the Games.

For example, in celebration of the 100 year anniversary of the last time the Olympics took place in Paris, fans on the ground can see the city around them transform to 1924 Paris, while fans globally can use the Lens to transport back to 1924 Yves-du-Manoir stadium.

Also in collaboration with Snapchat’s Paris AR Studio, the IOC also added a unique AR interaction to the official poster of the Games, which comes to life when scanned and is also available to fans globally via the official app of the Games and on the IOC’s official Snapchat profile.

Arcadia, Snapchat’s AR Studio, has partnered with NBCUniversal to bring a suite of exciting AR experiences to immerse Gen Z fans in the U.S., bringing them front row to the Opening Ceremony, giving them personalized tune-in recommendations complete with real-time stats, and introducing them to Team USA athletes and their Bitmojis—including Team USA Paralympians (e.g. Track & Field star Ezra Frech).

Coca-Cola and Snapchat are also bringing attendees the world’s first AR vending machine. Found in the athletes’ village and Coca-Cola’s international Food Fest, the machine is powered by a custom Snapchat AR mirror and provides photo ops, games, and prizes, as well as Coca-Cola brand refreshments.