FIX8Group has launched elev8, an in-elevator AV experience designed to deliver content to customers in a fully immersive, captivating, and memorable manner.

elev8 enables clients ranging from museums to malls, airports to attractions to reach elevator users with uniquely displayed messages. The elev8 project involves the installation of audiovisual display solutions within an elevator, to which everything from simple static marketing video, 2D animation, landscapes, audio experiences, and fully immersive 3D worlds can be delivered.

FIX8Group has already completed an elev8 installation at the St James Quarter, Edinburgh. This encompasses a new retail-led, lifestyle district that fully integrates into and enhances Edinburgh’s City Centre providing an inspiring, attractive, and vibrant destination for locals and visitors to live, shop, eat, sleep, and play.

FIX8Group collaborated closely with Nuveen, the investing organization of the project, and Gardiner & Theobald, which was appointed as an independent construction and property consultancy working across all sectors of the built environment.

Antony Ranger, Nuveen director of operations at St James Quarter said: “At the outset of this unique initiative, we were not at all clear about what we wanted, or what may be achieved. FIX8Group managed the whole destination-creating solution, from greatly assisting in defining the specification, to providing wonderful and extraordinary content and sound, all on-time and on-budget. This was despite working for the first time with very heavily regulated passenger lift installers and in the middle of the COVID pandemic! Every hurdle and problem was overcome without fuss.”

The solution for St James Quarter was designed with complete flexibility so that experiences could be tailored to fit the client’s communication needs and content can be easily changed, updated, or maintained centrally as often as required.

“The lift experience at the St James Quarter, Edinburgh, was a client concept from the outset. FIX8Group were key, along with the teams involved, in bringing this this concept to life and making it happen,” added Maureen Laing, partner at Gardiner & Theobald LLP. “FIX8Group’s team working with a collaborative and enthusiastic approach to the complexities and difficult challenges have resulted in more than I could have imagined at the outset, their comprehensive technical knowledge and understanding of the client’s needs have produced the awe-inspiring Lifts that all visitors must experience and enjoy.”

FIX8Group says that unique solutions are key to engage an audience, no matter what the size, and that elev8 can provide a unique, immersive, multi-sensory experience within an elevator, creating an amazing first impression and a memorable journey.

“We found that clients were looking for new ways to create impactful experiences for their audiences. elev8 offers an opportunity to create a truly memorable ‘wow’ moment which becomes a talking point, whether it’s used to create a first impression, share a message, set a mood, or inspire action,” concluded Mark Porter, managing director at FIX8Group.