Daktronics has promoted Michelangelo “Mic” Spicciati to regional sales leader in the Mid-Atlantic region for high school, parks and recreation, commercial on-premise, and OOH markets; the Mid-Atlantic region consists of Virginia, West Virginia, Maryland, Delaware, New Jersey, and Pennsylvania.

Spicciati joined Daktronics in 2006 with a role in technical services and sales. Two years later, he moved into a sales position in the high school parks and rec (HSPR) department. In 2019, his role expanded into on-premise and OOH sales where the company says he has been “successfully bridging sales activity and providing consistent results across business units, including sports venues, business locations, and billboards”.

“I am excited because I can take what I’ve learned over the past 16 years and apply it to the activities of the rest of the team and help grow the Mid-Atlantic region. It’s a great step in my career at Daktronics,” said Spicciati.

“Mic has consistently demonstrated over his years with Daktronics a great ability to connect with customers, help them identify needs, and then provide great solutions,” added Tom Coughlin, sales manager at Daktronics. “Mic’s list of repeat customers is long because of those reasons. We’re excited for Mic to share his experiences and measures of success with our entire Mid-Atlantic team by leading the day-to-day sales efforts and team development.”

Spicciati holds an associate degree in computer and electronics technology, a bachelor’s degree in computer engineering technology, and a master’s degree in business administration. He will continue to sell in his current territory while leading the Mid-Atlantic team.