AVI-SPL has launched XTG (Experience Technology Group). The new business unit is  rapidly responding to increased demand by the world’s largest companies and organizations for  richly designed, immersive, and interactive brand and employee experiences. 

XTG will specialize in experiential technology design, integration, installation, and support—working in partnership with an elite ecosystem of architects, experience designers, brand agencies, fabricators, consultants, and leading-edge technology vendors. By leveraging AVI-SPL’s global reach, XTG also provides scalable expertise and consistency to customers looking for experiential solutions delivered all around the world, according to the company.

“The universal and dramatic impact of the pandemic together with the prospect of a hybrid work  future is causing every company to re-evaluate their business model and re-imagine their  relationships with customers and employees alike,” said Julian Phillips, XTG managing director and senior vice president at AVI-SPL. “Customer engagement and employee experience are everything. We have to redefine our value in a digilog world, where analog and digital fuse, and that’s what XTG does.”  

“The professional AV industry has traditionally focused its attention on the invoiceable items that  end-user customers pay for—products, services, features, and capabilities,” added Ira M.  Weinstein, managing partner at analyst firm Recon Research. “With XTG, AVI-SPL is investing in  the pre-revenue, experiential-design phase of customer projects. We expect this strategy to  benefit both AVI-SPL and its enterprise clients.”

To learn more about XTG, visit https://www.avispl.com/xtg.