Now in its 15th year, Augmented World Expo (AWE) is where emerging tech professionals go to learn, connect, and grow their business in the extended reality (XR) ecosystem. This year’s event will be held June 18-20 in Long Beach, CA.

Ahead of the show, the LAVNCH [CODE] team sat down with AWE exhibitors to see what they expect to see trending on the show floor and why emerging tech pros should visit their booths.

Executive interview with Aldis Sipolins, senior manager, advanced research and development, Adeia.

LAVNCH [CODE]: Why are you exhibiting at AWE 2024?

ALDIS SIPOLINS: Adeia invests millions of dollars annually in envisioning innovations and developing prototypes for the extended reality (XR) sphere. Our priorities are set by ideas that promise to significantly impact technical challenges and industry applications. Events like AWE offer our team an invaluable feedback loop where we showcase our latest ideas and inventions for discussion with technologists across the XR ecosystem. Whether our innovations are met with criticism or praise, the reactions of event attendees play a pivotal role for us.

LAVNCH [CODE]:Why should attendees visit your booth at the show?

AS: There’s significant momentum in XR due to the latest generation of virtual reality (VR) headsets that have hit the market over the past year. Attendees visiting Adeia’s booth will discover how the expanding presence of XR devices is compelling the ecosystem to tackle a range of challenges and opportunities, including use cases that extend beyond gaming, implementing new codecs, enhancing user experiences, and adapting business models to evolve with the technology.

To learn more about Adeia, visit the company in Booth 512 at AWE 2024.

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