In partnership with Lemay + Escobar interior designs, Patel Group worked with Primeview to create an immersive experience for an LED video wall in the lobby of its flagship Brooklyn boutique property, 42 Hotel.

Primeview’s engineering teams worked closely together with all stakeholders to envision and deploy a multi-media experience that transforms a passageway into a mesmerizing hyperreal environment. After five years of planning, the installation went live in September of 2022.

Watch the video below to see Primeview’s creation in action.

Icon Media served as the AV systems integrator on this project. The video wall was created using a custom UHD 1.9mm Fusion LED by Primeview.