Zero Density’s virtual production platform, Reality5, won an NAB Product of the Year award at the 2024 NAB Show in Las Vegas.

The awards recognize and celebrate the most significant and promising new products being exhibited at the Show. Winners were selected by a panel of industry experts in 19 categories. To be eligible, nominated products must be from companies exhibiting at the 2024 NAB Show and available for delivery within the 2024 calendar year.

“These winners represent the most cutting-edge advancements and technologies shaping the future of content creation, distribution, and monetization,” said Eric Trabb, senior vice president and chief customer success officer at NAB. “They are driving the industry forward, and we are excited to recognize them as they break through with a remarkable range of solutions that push the boundaries of what’s possible in our industry. We’re excited to see how these advancements will empower storytellers and connect audiences in entirely new ways.”

Reality5 is a virtual production platform that brings limitless possibilities to life. The comprehensive solution enhances storytelling by enabling creators to produce hyper photorealistic real-time graphics for virtual studio, augmented reality, and extended reality (curved, flat, and cube LED) productions. Redeveloped from the ground up, with dynamic visuals, data-driven graphics, and seamless workflow integration, the company claims the product creates a “new paradigm for visual storytelling.”

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