Zero Density has appointed Jeff Hobbs to the position of regional sales manager for the Western U.S. and Canada. Hobbs will continue to support Zero Density’s ongoing expansion in the United States, a market where the company has seen demand for augmented reality (AR), extended reality (XR), and virtual studios increase exponentially.

Hobbs’ extensive experience and understanding of AR, XR, and virtual studio technologies and honed at roles in leading media technology companies like EVS, Vizrt, and Key Code Media, make him a valuable addition to the Zero Density team, according to the company.

“Jeff’s expertise aligns perfectly with our mission to deliver value-added innovative real-time graphics solutions,” said Zero Density CEO, Ofir Benovici. “His appointment underscores our commitment to strengthen our client relationships and enhance customer experience in the U.S.”

In his new role, Hobbs will focus on building client relationships, driving sales, and developing targeted strategies to meet customers’ ever-evolving needs. His ability to understand and creatively solve the technical and operational challenges faced by customers will greatly enhance Zero Density’s ability to deliver high-quality virtual production and graphics solutions.

“I’m thrilled to join Zero Density and help our clients unlock the power of AR, XR, and virtual studio technologies to create engaging content with ease,” added Hobbs

The company says Hobbs’ appointment “exemplifies Zero Density’s dedication to providing customers with the tools they need to produce outstanding content, further consolidating its position as a leader in the industry.”