Brad Rumler has joined Zero Density as vice president of sales and business development for the U.S. and Canada.

With more than 20 years of experience working in the broadcast, media, and entertainment industries followed by 10 years in virtual production and real-time graphics, Rumler has a strong track record of driving regional growth.

“We are thrilled to welcome Brad to the team,” said Ulaş Kaçmaz, VP of sales and marketing at Zero Density. “We began establishing a bigger North American presence earlier last year, helping clients like Toyota USA, MBN, and Warner Media integrate real-time graphics into their broadcast studios. Now with Brad at the helm, we’re excited to help even more clients to deliver immersive virtual production projects across the U.S. and Canada.”

Early in his career, Rumler worked as an agent of change for companies such as Apple and A&T. He also led sales and business development efforts of Brainstorm and a Zero Density creative partner in the region. He then progressed to focusing on his consultancy company providing virtual production and broadcast technology advisory services.

As Zero Density’s new VP of Sales & Business Development, Rumler will lead Zero Density’s continued expansion in North America as well as enhance the company’s network of regional partners.

“Joining the innovative and vibrant team at Zero Density is truly exciting. I intend to further introduce Zero Density’s battle-tested and future-proof product line to the region and upgrade the capabilities of all content creators in broadcast, education, esports, and other industries.” Rumler concluded. “Also, by building bigger and stronger teams on the ground, we will be shoulder-to-shoulder with the community, and I look forward to that.”