XR Exec Talks with INFiLED - LAVNCH [CODE]

XR Exec Talks with INFiLED

Kathy Skinski INFilEDName: Kathy Skinski

Title: Vice President of Sales

Company: INFiLED

LAVNCH [CODE]: We know your title, but what do you actually do at INFiLED?

KATHY SKINSKI: INFiLED has had tremendous success with rental, staging, and touring deployments and is now rapidly expanding into the fixed installation market. This year we have hired a number of diverse and experienced leaders that focus on INFiLED’s core competency, dvLED. My specialty is business development with a primary concentration on the broadcast and extended reality (XR) markets.

LAVNCH [CODE]: In your opinion, what is the most exciting thing about extended reality?

KS: When people think of XR, it is often associated with gaming and entertainment, but there are many sectors adopting this innovative technology such as corporate, healthcare, education, and advertising/marketing. Virtually every industry can leverage XR to enable amazing interactive experiences.

LAVNCH [CODE]: Where do you see the XR market heading in the next year?

KS: It will become a ubiquitous tool that will be a must have for anyone seeking ways to increase engagement and productivity. The applications are endless—personalized experiences, social media, commerce, and across a variety of platforms, not necessarily limited to large volume studios.

With the upcoming election cycle, it will be interesting to see the new illustrations of XR; news and sports are perfect examples of taking data and transforming statistics to an assortment of visual representations.

We also definitely see a trend to move away from “green screens” and use LED displays to enhance productions in order to make the environment more immersive and realistic. This includes seeing mobile LED studios as a big trend; a mobile XR solution that can go to any location appeals to a wide range of companies and applications and alleviates many logistical challenges.

LAVNCH [CODE]: What new XR products and services are on the horizon for INFiLED?

KS: INFiLED is one of the Top 5 global LED manufacturers and one of the very few companies that specifically design products for the broadcast and XR markets. In fact, over 37% of our team is responsible for our design and engineering development. Its one of the main reasons INFiLED has been selected all over the world for some of the largest XR studios. The VSS (Virtual Studio Series) meets the most stringent requirements and is complete with all the displays necessary for an XR studio including LED ceiling, floor, straight, and curved walls. INFiLED is the only manufacturer to produce a solution that combines two unique displays, DB (deep black) and XII to create a seamless curve.

At IBC this year, there will be some major announcements regarding our new and advanced technology for XR. It will focus around our VSS (Virtual Studio Series) products and specific to customization, color accuracy, performance, and the use of RGBW.

LAVNCH [CODE]: Anything else you’d like to add?

KS: At INFiLED, we believe that the possibilities are infinite with our VSS XR products. It’s a canvas for creativity! Click here to learn more.

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