Name: Avner Vilan

Title: CEO

Company: Arti AR

LAVNCH [CODE]: We know your title, but what do you actually do at Arti AR?

AVNER VILAN: At Arti AR, our mission is to empower businesses to create engaging and immersive video presentations. As a team, we work together to develop our platform, combining creativity and technical expertise to deliver a top-of-the-line experience for our users. We take pride in our ability to help presenters bring their content to life, making it more memorable and impactful for their audience.

LAVNCH [CODE]: In your opinion, what is the most exciting thing about extended reality?

AV: I believe that extended reality (XR) has the power to revolutionize the way we engage and communicate. For thousands of years, our minds have been wired to think in three dimensions, yet our modern communication tools have confined us to 2D screens. With augmented reality (AR), we can break free from these limitations and create immersive, interactive experiences that tap into our innate understanding of the world around us. This opens up a whole new realm of possibilities for businesses and individuals alike, and we’re excited to be at the forefront of this technological revolution.

LAVNCH [CODE]: Where do you see the XR market heading in the next year?

AV: We expect the XR market to continue to grow rapidly in the next year, particularly as businesses increasingly rely on virtual and remote solutions for communication and collaboration. We anticipate a greater demand for AR and virtual reality (VR) solutions that enhance productivity and engagement in the workplace.

LAVNCH [CODE]: What new XR products and services are on the horizon for Arti AR?

AV: At Arti, we’re always pushing the boundaries of what’s possible with AR to make virtual communication more engaging and effective for businesses. In the near future, we plan to introduce new tools and templates for creating 3D animated presentations, expanding our integrations with popular video conferencing platforms to make it even easier to incorporate AR into virtual meetings and events.

Moreover, we’re excited to leverage the tremendous advancements in artificial intelligence (AI) to provide our users with even more immersive experiences, blending the virtual into the real world using generative AI to enhance the content creation process. Our goal is to revolutionize the way people communicate and engage with information by tapping into the power of 3D visualization and AI technology.

LAVNCH [CODE]: Anything else you’d like to add?

AV: I’d like to emphasize the importance of engaging and effective presentations in today’s business landscape. With so much communication happening virtually, it’s crucial to find ways to stand out and capture your audience’s attention. AR technology is a powerful tool for achieving this goal, and we’re excited to be at the forefront of this innovative space.