The XR Association (XRA)—the trade association representing the growing ecosystem of companies powering virtual, augmented, and mixed reality—has welcomed eight new member companies.

The association’s new members include a group of companies accomplishing research and developments in the extended reality (XR) industry. The new member companies are: Elm Park Labs, Genesys Impact, Immersive Worlds, Mieron, Pearson, Schell Games, Taqtile, and Strivr.

“We are grateful for and welcome all of our members as we come together to support the responsible development and thoughtful advancement of XR. Our members are anticipating the solutions XR presents in not only a consumer setting but in tangible industries like education, healthcare, and manufacturing,” said Liz Hyman, CEO of the XR Association. “We share our new members’ excitement about the limitless possibilities of XR technology.”

In line with XRA’s three core pillars—Community, Advocacy, and Leadership—new members will have the unique opportunity to network and collaborate with industry colleagues and build relationships with new audiences. Members are also provided a forum to discuss the future of the industry, from public policy priorities and legislative implications to research showcasing points of entry.

“We have seen how the adoption of technology has transformed the ways in which people engage, learn, and work,” added Aneesh Kulkarni, CTO of Strivr. “Strivr’s enterprise VR platform has optimized and scaled VR-based learning for some of the largest companies in the world to elevate workforce performance. We look forward to collaborating with XRA and its fellow members to continue leading the advancement of the industry.”