What Brainstorm Has Planned for NAB Show 2023
Later this month, Brainstorm will exhibit at NAB Show for the 25th time and celebrate its own 30th anniversary. Brainstorm says it is proud of this commitment with the industry that underlines how a company focused on innovation can continue to excel year after year in the dynamic and ever evolving broadcast market.
Also, being part of the NAB Show, which turns 100 this year, Brainstorm “strongly believes this anniversary proves the NAB Show’s strength, vision, and flexibility to continue leading the path for broadcast and AV companies in this ever-changing industry.”
Brainstorm will showcase its most advanced technologies, starting with a presentation in the main Virtual Production Theater, demonstrating the possibilities InfinitySet offers for creating virtual content of all kind. The main demo will display advanced, photorealistic augmented and mixed reality content in a highly visually engaging presentation by using a combination of chroma sets and shaped LED video walls provided by Unilumin, and featuring real-time, seamless extra-render and set extension with color-matching 3D LUTs, in-context AR motion graphics, fully immersive talent tele-transport, multi-background content, and much more.
Fully compatible with Unreal Engine 5 (UE5) Vanilla, InfinitySet now includes full integration of objects created in InfinitySet or Aston within the UE environment and vice-versa, including shadows, reflections, and AR with Unreal Engine, providing flexibility for content creation.
Motion graphics are essential in any broadcast workflow, and Brainstorm will show how Aston can provide designers with the most advanced tools for data-driven, in-context, AR graphics, which can be displayed in immersive virtual environments—including UE scene and seamlessly interact with the scene and the talents. Aston will also show how multi-channel graphics can easily and transparently be part of any show, enhancing the information and making it more attractive for the audience.
Also, Brainstorm will introduce in the U.S. the Edison Ecosystem. Built around Edison PRO, it is a complete solution that transforms any live or online presentation into an immersive experience by using AR and virtual environments. The Edison ecosystem features custom-built capture environments like EdisonGO, physical surfaces like Edison eDesk, and includes control devices (Stream Deck) or free applications like Edison OnDemand—so any user can take advantage of Edison PRO’s tools. This ecosystem of tools enhances storytelling with easily created real-time 3D graphics and other visual aids, while presenters are immersed in a virtual, photorealistic environment, running the presentation with clickers or other remote devices.
“On its own 30th Anniversary, Brainstorm would like to congratulate the NAB Show for its celebration of 100 years of innovation, which is a major milestone in the industry we are proud of being part of. We are also especially proud for attending NAB Show for the 25th time,” said Héctor Viguer the company’s COO and CTO. “For a company like Brainstorm, turning 30 years old is also a fantastic achievement, which reinforces our philosophy of continued innovation and encourages us to keep pushing the boundaries of technology to make our users’ dreams come true, virtually!”
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