This summer, Vū had the USF Football team at its Tampa to shoot the opening video for the team’s 2024 season. Marking their first experience using virtual production, USF was able to capture a variety of content all in just one day—giving them a creative edge like never before.

By utilizing Vū’s Virtual Studio software, the team had the flexibility to change backgrounds, adjust lighting, and even resize sets on the fly. The seamless control and customization of their environment allowed USF to elevate its media content in ways that traditional methods just can’t match.

“We’re excited to have been part of this milestone for USF, and we can’t wait to see how they continue to push the boundaries using virtual production,” said Vū in a statement.

Watch the video below to learn more about USF Football’s 2024 Media Day with Vū.