Vizrt has released an advanced version of Viz Social. Completely cloud-native and browser-based, it features a Flowics-based interface to provide a more intuitive and improved experience for users.

This version of Viz Social increases speed and simplicity, and offers users an advanced suite of integrations with social media and messaging platforms, alongside add-ons such as Twitch and Facebook Live extensions. Users of Viz Social can also incorporate custom data from RSS and JSON feeds.

According to Vizrt, the sleek and modern interface makes navigation and content curation easier and more efficient, a huge benefit for busy broadcast production hubs. Users can connect and begin curating posts from all major social media accounts—like Facebook, Twitter, Instagram, YouTube, Twitch, and WhatsApp—to play out and offer audiences an enhanced experience through high-quality graphics, and the inclusion of user generated commentary. Additionally, advanced filters quicken the process of gathering, managing, and visualizing social media content.

“Many conversations we have had with broadcast customers recently have reinforced the need for clever solutions regarding visualization and viewer participation tools. The acquisition of Flowics by Vizrt last year expanded our potential to offer a faster, more efficient, and optimized platform for the curation, management and visualization of social media posts,”
said Tehseen Akhtar, deputy global head of product nanagement Vizrt Group.

Unique interaction mechanics such as ‘Flock-to-Unlock’ enable producers to generate interest around exclusive content which is ‘unlocked’ by reaching a target. Audience scoring and a real-time on-air progress bar further drives audience engagement. These interactive activities offer a distinctive viewing experience and create memorable giveaway opportunities for content creators, according to Vizrt.

Other advanced capabilities of Viz Social include:

• Easy integration with Vizrt graphics workflows (Viz Trio, Viz Pilot Edge)
• Supports a wide range of broadcast graphics engines
• Hashtag-based polls across multiple social media platforms
• Audience engagement mechanics
• Social media counters
• Streaming Extensions

Rounding off the feature set are analytics for meaningful insights to improve audience attraction and retention. Click here for more information on Viz Social.