Veritone has partnered with Grabyo to create an integration that creates a connected workflow to streamline live digital content production and leverages AI-driven content management and monetization tools to meet the evolving needs of sports organizations in today’s fast-paced digital landscape.

Through the partnership, Veritone’s AI-powered media asset management and monetization tool, Digital Media Hub, integrates with Grabyo live clipping and editing tools—with automated highlights and live stream logging—to enable customers to accelerate bringing sports content to market. According to the companies, this integration reduces the time it takes to publish assets and provides secure access to global sports rights holders and partners.

The end-to-end, cloud-native connected workflow between Veritone and Grabyo is built for remote content capture, editing, distribution, storage, management, and monetization in a highly collaborative environment that enables teams to work together irrespective of their physical location.

“The landscape of sports media is becoming increasingly complex with the fragmentation of content sources such as live feeds, video on demand, and archives from previous events. This presents challenges for sports organizations aiming to maximize the value of their media assets,” said Sean King, general manager of media entertainment at Veritone. “By embracing solutions like Grabyo’s live clipping and editing tools and Veritone’s Digital Media Hub, sports federations, rights holders, and other organizations can enhance efficiency, improve audience engagement, and unlock new revenue streams in an increasingly competitive media landscape.”

“The convergence of AI and cloud technology is driving new opportunities for sports organizations to maximize the value of their content while meeting the evolving demands of audiences. Our approach to AI has always been human-centered—introducing automation to workflows that empower creativity and scale output,” added Gareth Capon, CEO, Grabyo. “Our partnership with Veritone does that—we’re accelerating digital content production with automation while maintaining editorial control for sports organizations, and providing a solution to efficiently manage and monetize assets through Veritone’s innovative AI media asset management platform.”

The new integration will be showcased during the 2024 NAB Show in Booth W1642 (Veritone) and Booth W1149 (Grabyo).

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