Userful has appointed Jeff Metcalf as the company’s new chief financial officer (CFO). As CFO, Metcalf will serve on Userful’s executive team and lead Userful’s G&A department, supporting the growth and long-term vision of the company.

Metcalf brings over 20 years of finance and accounting experience to his new role as CFO, as well as extensive technology leadership experience. Prior to joining Userful, Metcalf held key finance leadership roles as VP finance and divisional CFO, working for Calgary technology enabled companies DIRTT Environmental Solutions and Pure Technologies. Prior thereto, Metcalf held several controller roles, and started his career with KPMG, where he progressed to audit senior manager.

“I am delighted to welcome Jeff to Userful. His leadership will serve as a tremendous asset as we continue the growth of our Infinity Platform, focused on the enterprise market. Jeff’s experience scaling technology companies sets the stage for the next chapter of Userful,” said John Marshall, CEO, Userful.

“I’m excited to join Userful as it expands its Infinity Platform into the enterprise sector where it is experiencing over 90% growth. This marks an exhilarating phase of the company and I’m committed to help scale-up enterprise operations through the channel,” concluded Metcalf.