ThinkAnalytics to Offer Increased Viewer Engagement at NAB Show
ThinkAnalytics—company focused on personalized content discovery, viewer insights, and hyper-targeted advertising solutions—will have an experiential presence at NAB Show 2023 with Booth W2659.
The company will focus on ways artificial intelligence (AI) and machine learning (ML) are used to create contextual intelligence about viewers to effectively personalize the overall TV experience, resulting in increased viewer engagement and ad revenues, and reduced churn.
From on-site NAB Show demos with partners Amagi and AWS to a fireside chat and reception, ThinkAnalytics plans to champion nearly two decades of expertise in providing actionable insights for content discovery for global telco, media, and entertainment businesses in the cable, broadcast, and streaming markets.
“ThinkAnalytics is synonymous in the media and entertainment industry with personalized recommendations, increased monetization, and churn reduction, and we are excited to demonstrate these capabilities alongside our valued partners AWS and Amagi at NAB Show,” said Greg Riker, CRO, ThinkAnalytics. “As video service providers strive to find new ways to engage viewers with relevant content, our Think360 AI, machine learning-powered platform has led to our increased market share position in North America, with highly sought-after services ranging from hyper-targeted personalization to scalable super-aggregation designed to generate bottom-line results.”
The fireside chat, “You Are What You Watch—Personalized Content Discovery and Hyper-Targeted Advertising Drive Engagement and Monetization”, will take place at the CAPITALIZE Innovation Theater on Monday, April 17 at 3 p.m. Peter Docherty, founder/CTO of ThinkAnalytics, and Tracy Geist, global head of media and entertainment, games, and sports marketing at AWS, as they discuss ways customers can leverage their first-party data to drive engagement and monetization on their pay-TV and OTT platforms.
ThinkAnalytics leadership will host a celebratory happy hour on Monday, April 17 from 4:00 – 6:00 p.m. in Booth W2659.
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