Synthesia, a British generative AI video company, has introduced a new video communications platform designed for the future of communication and collaboration at work.

Using AI, the company says it has “reinvented every step of the video production and distribution infrastructure to create a single, powerful, and easy-to-use platform, enabling any business to transition to a video-first world and drive real business outcomes.”

As part of the release, the company has announced the following products and features:

• Personal Avatars: a new type of AI avatars that can be created using a webcam or phone’s camera in less than five minutes.
  • A new generation of full-body, fully-controllable AI avatars will come later this year and will be able to interact with their environment and share information with an “unprecedented level of realism.”
• AI Video Assistant: converts an entire knowledge base of text resources (PDFs, Word documents, etc.) into a library of video summaries created with the right brand elements such as an organization’s custom fonts, colors, or logos
• AI Screen Recorder: allows anyone to turn screen recordings into video presentations, powered by AI avatars.
• A New Video Player: can offer personalized and real-time, interactive experiences—including the ability to automatically watch a video in the user’s preferred language.
  • Later in the year, the company will launch a whole suite of interactive capabilities for its player. Users will be able to create rich video experiences with features such as clickable hotspots, embedded forms, quizzes, and personalized call-to-actions.

Thanks to its work on AI safety, Synthesia is on track to achieve ISO/IEC 42001 certification, ensuring the responsible development and use of AI systems.

“We know generative AI is a powerful technology. We’ve seen how, in the hands of companies or individuals that don’t care about using AI responsibly, it can be misused,” said Dan-Vlad Cobasneanu, head of product marketing at Synthesia. “That’s why, from day one, we’ve treated AI safety as a core part of building our products and growing our business. By doing so, we give our customers confidence that they can leverage our state-of-the-art AI capabilities while upholding ethical and legal obligations.”

To learn more about Synthesia 2.0, click here.