Sparkup, a French startup specializing in real-time audience engagement for large-scale virtual and hybrid experiences, will be introducing its platform to the U.S. market at the NAB Show 2023 in Las Vegas.

Sparkup is a platform that helps organizations grab and hold their audience’s attention, whether they’re hosting conferences, game shows, or events like esports tournaments. The platform provides a virtual audience technology that pulls video feeds from online viewers to generate a large-scale video mosaic with no attendance capacity limitations and AI-based moderation to get full control over the look of the show.

The video mosaic can then be customized to match the brand and scenography and be displayed on a variety of screens—from dvLED to green screens—or be integrated into 3D backgrounds for extended reality (XR) purposes, which can create an even deeper immersion. Speakers on stage can see their online audience and receive vital
non-verbal feedback, and online viewers can watch the event from a front row, completely immersive seat—as if they were teleported in the room.

Watch the video below to learn more about Sparkup.

Once people are teleported, Sparkup turns top down communication into a dynamic experience with audience interaction widgets. Easily add polls, quizzes, chat, Q&A, live emojis, or let viewers raise their hands to make the audience an active part of the experience. Widgets are seamlessly embedded with live video to keep viewers glued to their screen, according to the company.

Sparkup is built on a modern video platform that delivers ultra-low latency video at scale to
create truly real-time interactions with the audience, no matter their device or location.

Sparkup will be at the 2023 NAB Show in the West Hall’s France Pavilion in Booth W3220. The company will feature live demos of the platform so show attendees can see how it is possible to teleport remote attendees to an event venue and create shared interactive video experiences.

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