Sony to Focus on Virtual Production at NAB Show 2023

Sony to Focus on Virtual Production at NAB Show 2023

During NAB Show 2023, Sony Electronics is showcasing beneficial products, solutions and workflows for broadcast, live event, newsgathering, and cinematic content creators at every level.

Sony ELF-SR2 Spatial Reality Display

Sony’s ELF-SR2 Spatial Reality Display will be on display at the 2023 NAB Show.

With a focus on trending topics in imaging, cloud, networked capabilities, as well as virtual production, Sony will present its comprehensive end-to-end ecosystem, provide demos, and offer hands-on time with the latest technologies in Booth C0181.

“NAB Show continues to be a testament to the power and ingenuity of our industry and as the event celebrates 100 years, it’s truly amazing to reflect on how much has changed during that time,” said Theresa Alesso, president, Imaging Products and Solutions Americas, Sony Electronics. “The event is a springboard for revolutionary innovations and serves as a catalyst for connections—in every sense of the word. Building on that notion, our theme at this year’s show is Creativity Connected. You’ll experience the multi-faceted connections Sony is unlocking through focusing on trends and forging through our people and technologies.”

Virtual production brings together the worlds of virtual reality and practical production in real time, offering numerous creative and cost-saving benefits. As its implementation expands, products, solutions, and workflows are addressing challenges and creating efficiencies. At NAB Show 2023, presentations and demonstrations in Booth C8101 will showcase Sony’s end-to-end virtual production capabilities including multi-camera live switching for broadcast and an exploration of Live AR using system cameras such as the HDC-5500 series.

Sony will feature its comprehensive virtual production solution including Sony’s VENICE 2 full-frame camera and select Crystal LED displays. Together, this technology creates a fully integrated and streamlined workflow that supports high dynamic range and empowers visual storytelling and virtual production.

Sony’s new tool set address common virtual production challenges such as color matching, moire and enhances in-camera visual effects. The Camera and Display Plugin is a software plug-in for Unreal Engine that allows productions to identify and solve common virtual production workflow issues. The Color Calibrator addresses color shifts in LED wall technology. The complimentary tool set is expected in summer or later.

The ELF-SR2 27-in. Spatial Reality Display provides realistic 3D content without the use of glasses or virtual reality (VR) headsets. With an upgraded high-speed vision sensor, powerful imaging features, and installation flexibility, the ELF-SR2 also enables more robust functionality through its versatile support of applications and software development. At the booth, Spatial Reality Display’s expanded use cases will be showcased through a wide range of 3D content that aids in creation and visualization.

For more information, visit Sony in Booth C0181 at NAB Show 2023.

Click here to stay up-to-date with the latest show news and visit our NAB Show 2023 hub.

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