Sony to Add 16 Professional BRAVIA 4K HDR Displays to Portfolio

Sony to Add 16 Professional BRAVIA 4K HDR Displays to Portfolio

Sony Electronics is adding 16 professional BRAVIA 4K HDR displays to its portfolio with the launch of the BZ50L, BZ40L, BZ35L, and BZ30L series aimed at ProAV and digital signage installs.

Sony BRAVIA BZ40L Series

Sony BRAVIA BZ40L Series

With options covering high-end, mid-range, and standard needs—and sizes from 43- to 98-in—the new lineup offers an extensive array of displays to address virtually every demand, while incorporating Pro BRAVIA users’ favorite features such as high image quality, a wider viewing angle, thoughtful professional features, and a smart System on a Chip (SoC) platform.

“As we evolve our professional BRAVIA display offerings, we’re mindfully looking to address our customers’ latest desires and needs, while prioritizing sustainability and we’ve done just that by expanding our lineup and incorporating new technologies into the BZ40L series that address customers’ needs for a high haze, anti-reflection, non-glare portfolio that supports installations in bright high ambient light environments,” said Rich Ventura, vice president, Professional Display Solutions, Sony Electronics. “ProAV users continue to trust Sony’s professional displays due to their picture quality, flexibility, range of sizes, and ease-of-use and we know they’ll value the new options’ exceptional combination of features that meet today’s changing commercial landscape.”

A unique differentiator of the new lineup is the bright BZ40L series, which features a state-of-the-art panel treatment. The BZ40L’s Deep Black Non-Glare Coating offers both high haze and low reflection while maintaining deep blacks and high contrast.

The latest professional BRAVIA display series consists of the following models:

  • The flagship BZ50L with Sony XR processing boasts 780 nits of brightness in a larger-sized display: FW-98BZ50L (98-in.).
  • The high brightness, non-glare BZ40L series with X1 processing achieves 700 nits at a high 47% haze with anti-reflection (except for the 85-in. model, which achieves 650 nits at 58% haze), without loss of contrast. Sizes include 85-, 75-, 65-, and 55-in.
  • The enhanced BZ35L series features increased storage and 550 nits of robust brightness and an X1 Processor. Sizes include 85-, 75-, 65-, and 55-in.
  • The complete BZ30L series offers a full range of sizes, X1 processing (except for the 98-in. model, which is equipped with an XR Processor) and 440 nits of brightness. Sizes include 98-, 85-, 75-, 65-, 55-, 50-, and 43-in.

All 16 models incorporate sustainability elements—from the use of SORPLAS recycled plastic and less ink usage on the cartons to an optional stand for less waste and ECO Dashboard for better understanding power consumption based on settings configuration.

In the U.S. and Canada, the new 98-in models of the BZ30L and BZ40L series are planned to be available in July 2023; the BZ35L series is expected in October 2023. The new pro BRAVIA BZ40L series features a 5-year standard warranty, while the BZ50L, BZ35L, and BZ30L series offers a 3-year standard warranty.

The latest series will be on display at InfoComm 2023 in Booth1701.

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