Sony Returns to NAB Show In-Person and Virtually - LAVNCH [CODE]

Sony Returns to NAB Show In-Person and Virtually

At NAB Show 2022, Sony Electronics is is unveiling and showcasing a broad range of products and services. These innovations align with leading industry trends in the imaging, Internet Protocol (IP), cloud, and visualization realms. Sony will be exhibiting in Booth C10901 and virtually at

Sony Crystal LED on a virtual production set

Sony Crystal LED on a virtual production set.

“The last few years have redefined the world as well as our industry,” said Theresa Alesso, president, Imaging Products & Solutions Americas, Sony Electronics. “Our customers have relied even more heavily on technology to help connect and collaborate remotely and in real-time, with the greatest degree of reality. At NAB Show, we’re looking forward to reconnecting with the industry, shining a spotlight on Sony’s transformation, sharing our latest technologies and highlighting trends including the cinematic look and virtual production, as we create the future together.”

With the introduction of the new HDC-3200, Sony is building out its portfolio and filling in the gaps with a more affordable 4K system, ensuring users have an option that provides everything they need, without paying for capabilities that aren’t required. The HDC-3200 is a fiber based, cost-effective system camera that shares many of the features common to Sony’s HDC-series including a 2/3” type 3CMOS image sensor with global shutter, 4K and HDR and support for numerous signal formats. The HDC-3200 is compatible with the existing lineup of Sony viewfinders, large lens adapters and IP transmission systems. It is planned to be available in May 2022.

Sony is building out its portfolio of solutions that allow professionals to design, deploy, and manage environments that are on-premises, across a geographical region or in the cloud. Nevion, a Sony Group Company’s VideoIPath media orchestration platform, recently announced it is adding broadcast control. This enables simple, cost-effective support for the complete production lifecycle, ideal for managing IP-based broadcast facilities, virtual routing, production trucks, and mobile units. Additionally, the update adds support for Sony’s NS-BUS IP-based management protocol to the extensive list of equipment interfaces already compatible with VideoIPath, including Sony hardware panels and connection management to Sony’s SDI-IP converters and XVS series switchers. Sony also offers a solution for production orchestration and facilities management: Live Element Orchestrator.

Sony’s Virtual Production Solutions at NAB Show 2022

Sony’s Crystal LED B-series has been custom designed for virtual production. The scalable B-series is available in two pixel pitch sizes, and allows productions to build LED volumes to their desired size and resolution. With incredible brightness, each panel features an anti-reflection coating, a 170-degree wide viewing angle, and a wide color gamut. 

Combined with the Sony VENICE camera series, these technologies allow storytellers to enjoy consistently accurate and flexible color matching between the camera and wall and incredible resolution and dynamic range that creates realistic images.

To better serve the virtual production, streaming and esports communities, Sony recently launched a dedicated group that brings together the expertise and resources from across Sony’s imaging and display businesses to help drive innovation and demystify the process.

Additionally, Hawk-Eye has introduced the first iteration of its new solution, Hawk-Eye Replay, a product suite that serves as a high-performance, cost-effective, remote clipping, replay and highlights solution. Following the success of ‘Every Shot Every Hole,’ Hawk-Eye’s award-winning golf production technology, this new offering combines with the company’s optical tracking and data platforms to create a powerful production solution.

To see these solutions and more, visit Sony in Booth C10901at the 2022 NAB Show.

To stay up-to-date with the latest show news, visit our NAB Show 2022 hub.

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