Sony Joins GPA Partner Program - LAVNCH [CODE]

Sony Joins GPA Partner Program

Sony has joined GPA’s Partner Program as a strategic global display vendor, which the company says will strengthen its global position and offerings to its enterprise customers.

GPA logoGPA, a global organization with business units in each key territory, helps Sony strengthen its supply chain and provides central and local contact points for its global clients, to ensure seamless communication and deployment for the end customer. Sony says this 12-month partnership shows its dedication to providing that quality across the globe, locally, to every single client.

“As business needs grow globally, we at Sony are taking measures to continue our transformation. Being able to provide solutions for our customers regionally and internationally is critical and we see the GPA as an important partner in the delivery of ProAV technology to our customers,” added Rich Ventura, vice president of B2B, Sony Electronics’ Imaging Products and Solutions Professional Division, North America. “Their proficiency in standardization, knowledge of best practices and ability to leverage the strengths of their member organizations augments our best-in-class solutions. Together we’re enabling a streamlined process that emphasizes quality, expertise, speed and scalability and supports our shared commitment to deliver a superior end-to-end experience to our customers.”

“We have been doing some exciting things with Sony at a regional level over the past year, not only from a technology solution design standpoint, but also in concepts like business model innovation,” concluded Byron Tarry, CTS, CEO of GPA. “I’m very excited to see the strategic global relationship now formalized in a comprehensive partnership agreement and plan and look forward to the successes we each know lay ahead amid the tremendous market opportunity.”

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