Snap has signed a multi-year partnership with Live Nation to elevate performances beyond stages and screens through custom-built, immersive augmented reality (AR) with help from Snap’s creative studio Arcadia.

Fans can open the Snapchat Camera at select concerts for AR experiences that are seamlessly built into the experience of attending a show, extending the artist’s creative canvas into the crowd and helping create moments that are unique and memorable. At festivals, attendees will be able to use AR to try on merchandise, find friends, and discover exclusive landmarks around the festival grounds.

From Lollapalooza in Chicago and Wireless Festival in London, to Rolling Loud in Miami and The Governors Ball in New York, festivals will be enhanced through Snap AR in the coming year.

The partnership will kick off with next month’s Electric Daisy Carnival—who helped Snap create the first “Our Story” eight years ago—using its augmented reality technology so fans can experience festivals through a new lens.

Watch the video below to learn more about the partnership.