Snap has launched Arcadia, a new global creative studio for branded augmented reality (AR). Arcadia, which includes the team of experts that pioneered mobile AR advertising at Snap, will develop new technology and deliver innovative, impactful, and effective AR experiences to brand and agency partners.

Arcadia will be platform-agnostic and develop experiences that can live across platform, web, and app-based AR environments. “Arcadia will work on a studio model and will take on select projects that require the mostc reative and technical skillset. In doing so, the studio will develop the next generation of branded AR experiences and lead the charge on innovation for the larger AR creation ecosystem,” said Snap in a statement.

At launch, Arcadia has secured partnerships with well-known marketers including P&G Beauty, Verizon, WWE, and Shake Shack.

Arcadia will serve brands, agencies and creators in one of three ways:

• Studio of Record: Arcadia will become the official “AR Studio of Record” and take on all of their AR production, strategy and insight needs across platforms.
• Project-Based Work: Arcadia will deliver against a specific scope-of-work that align to Arcadia’s mission.
• Strategic Partner: Arcadia will offer AR strategy expertise to clients/agencies in the form of workshops, insights, and trend reporting to up-level their own capabilities.

“Arcadia delivers a compelling solution for brands and agencies who understand the immediate value of developing world-class AR experiences, rooted in craft, technology, and customer experience,” said Jeff Miller, global head of creative strategy, Snap. “With the launch of Arcadia, Snap is further investing in an AR ecosystem, backed by partners, creators, and tools, that drives full-funnel results for businesses across the globe.”

The creative studio will function as a division of Snap, and will have the freedom to operate independently to appropriately serve clients’ AR needs across platforms.