As the world finds ways to safely open up to concerts, sporting events, and other live experiences, Samsung is debuting Dreamground, a live augmented reality (AR) experience that fosters creativity and exploration.
Dreamground offers consumers both a physical and digital playground through a combination of physical structures, on-screen animation, and custom AR functionality. The Dreamground experience is now accessible at Hollywood Park in Los Angeles and the company’s flagship experiential store, Samsung 837, in New York City.
Watch the video below to learn more about Samsung’s Dreamground.
How to Explore, Create, and Play in Samsung’s Dreamground
Dreamground visitors can build an immersive digital world around them with persistent AR elements, all through their mobile phones.
At Hollywood Park and Samsung 837, there are sculptures and floating portals that allow visitors to explore immersive worlds around them via their smartphone. Visitors can check out Bubbloonland, Fluttering Forest, and Crystal Galaxy and see what other visitors have created in the space before them. Users can also add their own virtual elements to the sculptures; they can place and spawn interactive elements on any surface or draw midair to make custom floating creations.
At both locations, visitors can place Dreamground AR elements around them, see creations left behind by others, or collaborate together with other visitors in real-time. These elements live in the Dreamground experience for up to 24-hours so guests can leave something beautiful behind for others, making each experience unique and building upon other visitors’ creations. The AR creations and interactive face filters become unique content (photo and video) opportunities for visitors to share across social channels.
Dreamground can also be accessed through 4K film projected on the Infinity Screen by Samsung. Built for the future, the videoboard has the largest LED content playback system ever deployed. With nearly 80 million pixels spaced 8 millimeters from center to center, each panel can be uniquely or congruently programmed with statistics, live and/or animated content.
Further, the Dreamground experience features portals that are exclusive to Galaxy 5G device holders on Verizon. These Galaxy 5G Portals feature 4K, 360 streamed video and ultra-high fidelity AR. The ability to explore and interact in high resolution and in real-time showcases the power of the high bandwidth and low latency of 5G.
The experience is now available to both Android and iOS users. Go to Google Play store to download the Android version of Dreamground created by Samsung, or visit samsung.com/dreamground. Guests visiting Dreamground at Hollywood Park and SoFi Stadium can click here for more information and operation hours, and those visiting Samsung 837 can click here.