Roccstar Partners with ThirdEye for MR Experiences with Artists
Nine-time Grammy nominee Roccstar and has partnered with artificial intelligence (AI)/mixed reality (MR) software developer ThirdEye to create immersive experiences with well-known artists.
According to the company, this collaboration brings together “the best of entertainment know-how with leaders in immersive technology, benefiting artists and fans worldwide, with a possible valuation of over $1B based on similar industry comparables.”
The RocEye products will be pioneering for entertainment, built in collaboration with exclusive partnerships with well-known artists. Apps on the custom smart glasses/phones will allow fans worldwide to interact with an AI/MR-powered version of artists that they can talk, walk, and interact with via the HOLOEYE app—in addition to enjoying content related to the artist and streaming reality shows, concerts, and more.
“I am excited to continue my decades old partnerships with leading artists to enable immersive interactions, which is the future of entertainment with AI/MR,” Roccstar said. “The use cases are truly limitless allowing fans located anywhere, anytime to interact with their favorite artists powered by our immersive technologies such as the Smart Glasses and HoloEye app.”
“We have been instrumental in developing many AI/MR applications for various use cases and we are excited to take our unparalleled AI/MR products to the entertainment industry,” concluded Nick Cherukuri, CEO, ThirdEye. “We look forward to making the fans feel the immersive universal connection with their favorite artists for a more delightful entertainment experience, enhancing a sense of belonging, transcending distances, and reaching millions of new users worldwide.”