Rise Adds Catherine Cywinska as Head of Marketing
Rise, the advocacy group for gender diversity in broadcast media technology, has appointed Catherine Cywinska as head of marketing. Reporting to Donna Smith, managing director, this new marketing role will advance Rise’s mission of a diverse and gender balanced workforce through a growing portfolio of global initiatives.
Cywinska’s professional experience spans marketing strategy, communications ,and brand management, as well as product and growth marketing. Most recently, she held the role of growth marketing manager at Wildmoka and Backlight. She will support Rise’s industry wide diversity and inclusion strategy, which incorporates mentoring programs, community building, and awards—as well as sector specific training and development programs across all areas of media technology.
Cywinska will be responsible for managing the Rise brand, shaping its message through targeted outreach, and building relationships with key industry stakeholders, including sponsors, hardware and software vendors, associations, influencers, conference organizers, and industry magazines. She is based in Paris and will work with the advisory boards and employees in the UK, Europe, North America, and APAC; she will also assist the launches of new chapters globally.
“I’m excited to join Rise and work to challenge the status quo, amplify women’s voices, and help build a more inclusive industry, as an urgent necessity,” said Cywinska. “Rise promotes and celebrates the outstanding talent of women in our sector, it’s great to be part of that mission.”
“Catherine’s experience managing marketing initiatives for fast-growing and innovative media technology businesses, will be a real asset to Rise,” concluded Smith. “Her appointment is a key part of our continued growth. As we set ambitious targets for 2024, Catherine will help ensure that our message of inclusivity reaches a wider audience.”