Qvest is set to focus on the transformative role of artificial intelligence (AI) and the integration of cutting-edge media workflow solutions at the 2024 NAB Show in Booth W2821.

“Qvest is spearheading the digital transformation journey, not just by following but by leading with innovative solutions that cater to today and tomorrow’s needs,” said Peter Nöthen, CEO at Qvest. “Our showcase at NAB Show 2024, particularly our advancements in GenAI, demonstrates our commitment to enhancing the media supply chain and providing our clients with the tools to navigate the evolving digital landscape effectively.”

According to the company, its NAB Show 2024 showcase is a testament to the practical applications and benefits of generative AI in media. From optimizing customer relationship management (CRM) and empowering ad sales teams with an LLM Copilot to streamlining content licensing and automating marketing asset creation, Qvest’s GenAI solutions offer scalable and efficient answers to the industry’s most pressing challenges. Qvest will also  demonstrate the concrete benefits of GenAI in its products. With TV Buddy for example, it will showcase a conversational AI service that is designed to significantly increase viewer interaction and engagement.

In Booth W2821, Qvest will also be sharing its partner solution and integration platform qibb, an iPaaS designed to automate scalable workflows across the entire media supply chain using a low-code workflow engine. This innovative platform directly addresses the burgeoning need within the industry for seamless, secure, and dynamically adaptive and cost-effective operations. According to the company, key offerings include:

• Easy automation of manual media workflows and inefficient processes through a user-friendly low-code workflow engine with customizable dashboards.
• Flexible testing, integration, and replacement of applications in the rapidly evolving GenAI product landscape through generic connectors.
• Seamless and deep integration of AI applications through a catalog of over 100 applications with more than 20 pre-integrated AI applications.
• Reduction of dependencies on external partners and manufacturers as well as the reduction of implementation costs and the acceleration of the internal learning curve.
• Engaging with Industry Trends and Data Insights.

“We’re not just sharing anecdotal evidence; we’re highlighting real insights that reflect industry trends and the business impact of GenAI in media,” said Vanessa Fiola, Qvest U.S. GenAI practice co-leader. “This commitment underscores Qvest’s role as a thought leader, poised to influence the industry discourse at NAB Show 2024 and beyond.”

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