Last week, President Biden issued an Executive Order to ensure that America leads the way in seizing the promise and managing the risks of artificial intelligence (AI).

In a brief speech before signing the order, Biden remarked: “This landmark executive order is a testament of what we stand for—safety, security, trust, openness, American leadership, and the undeniable rights endowed by a creator that no creation can take away.”

As part of the Biden-Harris Administration’s strategy for responsible innovation, the Executive Order builds on previous actions the President has taken, including work that led to voluntary commitments from 15 companies—including Google, Microsoft, and OpenAI—to drive safe, secure, and trustworthy development of AI.

By using the Defense Production Act—which gives the government the authority to regulate industries related to national security—the Administration is looking to compel companies to disclose potential national security risks related to their AI endeavors; these measures are designed to ensure AI systems are safe, secure, and trustworthy before companies make them public. In addition, the National Institute of Standards and Technology will set standards for extensive red-team testing to ensure safety before public release. The Department of Homeland Security will apply those standards to critical infrastructure sectors and establish the AI Safety and Security Board.

The Department of Commerce will be responsible for developing guidance for content authentication and watermarking to clearly label AI-generated content, which, perhaps, is one of the most relevant regulations for the ProAV and digital signage communities. The order also include provisions for maintaining Americans’ privacy, but the Administration acknowledges that it has limited scope in this arena without Congress passing a federal data privacy law. Finally, every federal agency will be tasked with designating a Chief AI Officer within 60 days and an interagency AI Council will coordinate federal action.

“The actions that President Biden directed today are vital steps forward in the U.S.’s approach on safe, secure, and trustworthy AI,” said the White House in a statement. “More action will be required, and the Administration will continue to work with Congress to pursue bipartisan legislation to help America lead the way in responsible innovation.

Click here to read more about the new Executive Order for AI.