PPDS is promising a “not-to-be-missed line-up of next-generation, all-weather, and sustainability-driven dvLED, digital signage and software reveals” at ISE 2025. In addition, there will be connected visual performances and strategic partner signings live on Stand 3P500.

In what will be a first-ever for PPDS at ISE, the Philips stand’s stage—which will artfully feature a daily schedule of what the company calls “show-stopping vision”—will also include a number of live global partner signings from the world of sport, telecommunications, and processing technology.

“ISE is always an extremely important and special event for us, allowing us to showcase just some of the things we have been working on, in some cases, for many years. We always try and create something special for visitors and for the 2025 installment, we’re pulling out the stops,” said Martijn van der Woude, VP global marketing and business development at PPDS.

Creating a hive of digital activity and entertainment in Hall 3, this year’s newly-designed Philips stand will carry an AI-generated theme. The stand will be divided into dedicated zones—each showcasing a full line up of flexible and experience enhancing hardware and software solutions, tailored to support a range of dedicated market verticals. These include retail, education, corporate, food and beverage, transportation, public venues, and hospitality, among others.

With full details to be confirmed ahead of and during ISE 2025, the headline product launches at this year’s show, will include the latest evolutions of PPDS’ portfolio of indoor, outdoor, and All In One (AIO) Philips dvLED solutions. Continuing PPDS’ focus on delivering software solutions, there will also be important and exciting updates for PPDS Wave and the ProStore.

Further adding to its commitment to a more sustainable AV industry, Philips Professional Displays will also be sponsoring and supporting the first-ever ISE Sustainability Hackathon. Taking place over two days, teams of students will work together intensively at Fira de Barcelona to address a real-world challenge in the field of sustainability, with access to PPDS’ product and business managers, as well as the sustainability team.

The Hackathon will begin at 8:00 a.m. on Thursday, Feb. 6, and work will be completed by midday on Friday, Feb. 7, with a series of project presentations starting at 12:00 noon on the Pitching Stage in Congress Square. This will be followed by an Awards Ceremony at 3:00 p.m. where the winning projects and teams will be announced, with a special Philips prize included in the winner’s package.

In addition, fresh coffee will be served throughout ISE 2025, and as each day winds down (Tuesday – Thursday), the Philips stand will become a go-to destination for a social gathering, serving a selection of drinks, accompanied by live sets from by PPDS employee and professional DJ ‘Ruddaz’, aka the UK-based LED business manager, Lee Rudd.

“We invite visitors to ISE to come and experience the power and opportunities available using our expanded portfolio of total solutions, designed and developed to support all your visual business requirements, including sustainability, for today and into the future,” van der Woude concluded. “More so, the Philips stand will provide some entertaining insight into the opportunities available through innovative content, generated by artificial intelligence. You might say, we’ve got creating a ‘wow’ factor at ISE down to a fine art. And everyone is invited to take part. We look forward to inviting you to Philips stand 3P500 in Barcelona.”

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