PPDS has hired Nick Begleries as its new commercial vice president, North America; Begleries adds than 25 years of senior AV experience to the steadily expanding PPDS U.S. team.

PPDS believes Begleries’ specialist knowledge of the ProAV market and proven management skills, backed by what PPDS calls “an impeccable track record delivering substantial and often record-breaking growth”, made him a standout choice for this business-critical position.

Reporting to Franck Racapé, head of global commercial at PPDS, Begleries will be responsible for all aspects of PPDS’ North American business. This includes, but is not limited to, defining the mid- and long-term sales strategy for North America; setting and achieving quarterly sales targets; managing the supply chain, service, and post-sales; and driving greater awareness of the PPDS brand and its solutions.

“Our ambitions for Philips professional displays in the North American market are extremely high and we have been looking for a profile combining great industry knowledge, strong manufacturing experience across all our product categories (digital signage, interactive, dvLED and hospitality TV), who already has a track record of driving growth and developing an expanding team,” said Racapé. “Nick ticked all these boxes, and I am really pleased to start our collaboration, with extremely exciting times ahead. With Nick on board, we aim to accelerate our growth exponentially in what will be our most strategic growth region for the coming two-to-three years.”

Begleries will also oversee the company’s move into a new U.S. head office and globally connected showroom, as well as executing plans to increase staff numbers by 50 percent in 2023 in order to better support customers and enlarge reach across all verticals.

“I feel that all my previous experience has led me to this position, and I am incredibly motivated and excited about what we can go on to achieve in North America. PPDS has demonstrated a strong understanding of market direction and what ProAV integrators and end users need from a manufacturer,” said Begleries. “As a result, PPDS has already proven to be a highly disruptive force in North America and in the wider global market, bringing truly world-leading, uniquely innovative solutions to the market, when the market needs them. With TPV, R&D and resources are unparalleled, all of which provide incredible benefits to customers from the initial tender process to post-installation support. I’m honored to become part of the PPDS journey and to be entrusted with leading the North American business to even greater heights.”