PPDS has hired experienced LED product specialist Jens Wunderlich as the company’s new global product manager, LED displays.

Based in Berlin, but with a global remit, Wunderlich will spearhead the next phase of the company’s global growth strategy and ambitions for its evolving portfolio of dvLED displays.

With a professional career in AV spanning over 25 years—including the past decade devoted exclusively to LED displays—Wunderlich brings extensive product knowledge and project management experience to PPDS, having worked with some of the world’s leading and most recognized companies. His areas of expertise include LED installations for projects in driving simulations, TV and film (studio production/broadcast), LED rental applications, and public spaces (airports and LED outdoor venues).

Reporting to Jeroen Brants, who is global responsibility for PPDS’ LED product portfolio, Wunderlich will play an intrinsic role in developing and executing the company’s dvLED growth ambitions on a worldwide scale, complementing its extensive range of LCD digital signage, interactive, and videowall displays—which remain a key part of the company’s product portfolio.

“With the addition of Jens, our team has never been stronger, bringing new opportunities to our business and our partners, and delivering added value to customers,” said Brants. “Together, we wish him every success in his new role and welcome him to the PPDS family.”

As well as supporting the advancing and evolving Philips LED product range, key responsibilities in the role will include identifying new business opportunities, driving brand and product awareness, and supporting regional PPDS teams, as well as local distributors and system integration partners.

Wunderlich will also work closely with PPDS’ Global Partner Alliance (GPA) member networks, together with its dedicated team of international key account directors to help facilitate fast, seamless, consistent, and cost-effective project completions.

Discussing the role, Wunderlich, a certified quality management engineer and project manager, concluded: “This is an incredibly exciting and hugely opportunistic time for manufacturers to seize new opportunities with LED displays, in almost any indoor and outdoor market. PPDS has continued to demonstrate its strengths in developing innovative and truly world-leading direct view LED solutions, making a difference for businesses around the globe. The opportunity to join this ambitious company and play a part in its journey was a no-brainer for me—particularly at a time when LED adoption has never been greater.”