Panasonic Connect Looks to the Future of Live Entertainment
Panasonic Connect North America says it remains committed to revolutionizing live, themed, and immersive experiences with the appointment of Jared Darensbourg as national live events manager.
This appointment comes at an exciting time for the industry’s future, says the company. In 2022, the entertainment and leisure sector saw a 375% increase in funding since 2020. Meanwhile, the theme park sector alone is expected to surpass $89B by 2025 as increased purchasing power gives parks the opportunity to invest in new attractions that will keep visitors returning for years to come. After supporting countless partners in the development of innovative experiences in recent years, Panasonic Connect says it looks forward to helping the industry further its growth path.
“From supporting the creation of next-level immersive experiences to designing the production behind engaging museum exhibits across the country, bringing the creative vision of the themed entertainment industry to life with our innovative technology has been a passion of mine for almost ten years of my career,” said Darensbourg. “I look forward to more collaboration with our existing and new partners as we continue to transform guest experiences for the better.”
As the themed entertainment industry progresses on its journey to evolve the audience experience with technology, partnerships with tech companies and rental and staging professionals will be critical. Darensbourg has helped lead some of Panasonic Connect’s most innovative partnerships with organizations such as Illuminarium, AREA15, Criss Angel, and the Academy Museum. In his new role, Darensbourg will drive Panasonic Connect’s business, communications, and engineering strategy in both the themed entertainment and live events markets in addition to managing the company’s relationships with the Event Production Network and AV Alliance Network.
“With so many new types of audience experiences and attractions emerging in recent years, from projection mapping exhibitions that immerse visitors into new worlds to hybrid concerts that engage both in-person and at-home fans, the themed entertainment industry will need to rely on technology more and more to continue innovating according to audience expectations,” said Ryan Carson, vice president and general manager of Professional Imaging & Visual Systems at Panasonic Connect. “As a successful leader at Panasonic Connect for the past eight years, Jared is the ideal person to lead his team forward and forge the industry partnerships to take entertainment experiences to the next level.”