
NSCA Announces New Leaders
NSCA has elected new leadership as part of its executive committee, including a new president, as well as many other NSCA leadership changes and the addition of a new officer to its board of directors for 2023-2024.

Dan Schmidtendorff
Dan Schmidtendorff, president and CEO at Communication Company and current NSCA vice president, assumed the role of NSCA Board of Directors president on July 1.
“Communication Company joined NSCA in 2005-2006, but I didn’t fully utilize all of its resources at the time,” said Schmidtendorff. “I didn’t realize the tools NSCA had available to us until years later. From Day One of going to that first NSCA event, it’s been life-changing. I look forward to helping more integrators find and benefit from NSCA resources like we have.”
Schmidtendorff replaces Ray Bailey, whose term as president ended on June 30. Bailey will serve as NSCA’s immediate past president, replacing Mike Boettcher, vice president at Edge, who will remain as a board member.
“The NSCA team feels privileged to work with such a cohesive and dedicated group of Board members and officers,” said Tom LeBlanc, NSCA executive director. “As vice president, Dan worked side-by-side with Ray during his presidency so the leadership transition will be seamless.”
Dale Bottcher, executive vice president of global sales and marketing at AVI-SPL and current NSCA secretary, will become NSCA vice president; Brad Caron, president and owner at SIGNET Electronic Systems, will become NSCA secretary. Christina DeBono, president at ClearTech Media, will remain NSCA treasurer.
The following board members will continue their terms from last year:
- Kyle Habben, President, ECC
- Laurie MacKeigan, President, Backman Vidcom
- Shedan Maghzi, Strategic Advisor, Avidex
- Don Mastro, Executive Vice President of Global Sales, AVI Systems
The NSCA Education Foundation will continue to be served by Tobi Tungl of CTI (president), Lauren Simmen of Crestron (vice president), Steve Greenblatt of Control Concepts (secretary), and Ingolf de Jong of GENCOMM (treasurer).
In addition, Dawna Payne of Texadia Systems and Chris Reese of ASW joined the NSCA Education Board of Directors in 2023. Tim Hennen of Digital Labor Solutions and Gina Sansivero of AtlasIED will continue their terms on the NSCA Education BoD.