New Innovation Park Announced for ISE 2025
Integrated Systems Europe (ISE) will launch a brand-new Innovation Park at ISE 2025 in Barcelona. Centrally located in Congress Square, this initiative is set to take place on every show day from February 2-7 and ISE claims it will be an “unmissable opportunity for startups to showcase breakthrough business ideas and connect with industry leaders.”

ISE 2025 Innovation Park rendering.
Innovation Park will include a dedicated Investors Lounge as well as a Pitching Stage programmed on all four days of the show by start-up venture capital experts Plug & Play.
“The introduction of Innovation Park cements ISE’s legacy of championing innovation in the ProAV and systems integration sectors,” said Mike Blackman, managing director at Integrated Systems Events. “The ISE 2024 Visitor Survey revealed that 64% of attendees are eager to discover new products and services, with 80% of visitors playing a pivotal role in purchasing decisions, and 47% expecting to invest in or spend with exhibitors they meet at the show—making ISE the ideal place to take your business idea to the next level.”
Innovation Park will be the epicenter of entrepreneurship at ISE 2025. This new and dedicated space is crafted to support and amplify the efforts of startups—those companies in the early stages of operations with a unique product or service offering who are looking to scale up quickly. Providing an opportunity to expand capabilities through valuable connections with ISE’s professional audience, key features of Innovation Park include:
- Exhibition Area: A space with promotional pods to showcase the latest innovations. This area aims to position startups in front of ISE’s professional audience, providing opportunities to meet and engage with potential buyers, suppliers, and investors.
- Pitching Stage: Managed by Plug and Play, an early-stage venture capital firm, the Innovation Park Pitching Stage offers startups a platform to present their innovations to a discerning audience of experts, investors, and business professionals.
- Investors Forum: An exclusive event on the first day of ISE 2025, the Investors Forum is designed to offer investors and startups additional exposure and opportunities to discuss the industry and trends.
- Matchmaking / Networking Lounge: Facilitates strategic connections between startups and potential partners or investors, enhancing collaborative opportunities.
- Hackathon: A competition where industry experts and students work collaboratively to solve problems and develop innovative solutions in real-time. The winning teams will be announced on the final day of ISE.
- Startup Networking Evening Event: An informal, engaging networking event allowing startups to build relationships in a relaxed atmosphere.
The cost to participate is 1.500 EUR. Startup applicants that meet the criteria will be given a turnkey 6sqm promotional pod to showcase their innovation and access the ISE 2025 audience. Applications to take part in Innovation Park are now open. Click here to learn more.
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