Nanolumens Refreshes Brand Vision and Debuts New Website
Nanolumens has refreshed its brand identity for 2022 and beyond; the evolution of the company’s brand includes a new customer-centric approach, partner focused culture, and a renewed purpose, vision, and brand promise. With a newly launched website, the brand not only has a bold and creative new look, but has added new design tools and resources to assist channel partners, AV designers, and the architecture, engineering, and construction (AEC) community.
“From the foundation of our philosophy to our product roadmap, our clients and partners depend on us to be industry experts committed to their success,” said Ney Corsino, CEO for Nanolumens. “As the LED market increasingly widens, it’s essential for us to continue to innovate and grow, building relationships based on trust and results. By refreshing our brand voice and philosophy, with a renewed focus on partner enablement, we’re putting a stake in the ground to show what we stand for and who we are as a brand. From our purpose to our personality, to our professionalism, ‘We ARE LED’, and higher standards in all we do are what you can expect from us.”
Along with the refreshed brand, Nanolumen is offering new design tools and resources for its AV partners. The company is debuting the NanoDesigner Room Configurator tool, which can offer a place to visualize and develop the scope and scale of a project, and creates fully exportable packages with spec sheets, array configuration details with BOM, and accompanying diagrams—designed to save engineering and planning time.
The company has also introduced a new Select Partner Program with multiple resources designed to assist its partners in driving their business. Featured programs include deal registration and design project discounts, tradeshow coop programs, volume rebate incentives and sales rewards programs, technical training, and more.
“We aim to deliver first and lasting impressions by being bold, visionary, creative, and fun. This correlates with Nanolumens’ refreshed purpose and vision, and the new look and feel of our brand,” concluded Kurt DeYoung, chief revenue officer at Nanolumens.